20 Tools To Help You Create Killer Real Estate Video Content

20 tools to help you create killer video content

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Your means to create participating video content material is now extra vital than ever. When I first began utilizing video in my enterprise, I used to be overwhelmed. I puzzled: How do I begin taking pictures movies?
What is vital, and what’s irrelevant about taking pictures good movies? How do I edit these movies? How do I get publicity for my movies? In case you’re questioning the identical factor, listed here are 20 video creation instruments that can show you how to take your video advertising to a brand new stage.
1. Your smartphone is all you want
The iPhone is a tremendous instrument that boasts actually high-quality video, and the audio will get higher each time the corporate releases a brand new model. Don’t get overwhelmed by the place to begin. Your iPhone or newest model of a smartphone is all it’s essential get began producing participating video content material.
Quality video creation is basically damaged into 4 sections. These embody the video recording system, the lighting high quality, the audio high quality, and modifying and distribution. I’ll break down entry stage instruments and likewise embody knowledgeable stage instruments for every of those classes.
Recording
2. BombBomb is the Bomb
Bombbomb provides you the power to ship personalised video emails. It additionally integrates a display file part that enables your face to be in a small portion of the display when you’re sharing.
The display file perform gave me the power to evaluation contracts, file personalised video and supply video CMA reviews the place I evaluation the numbers proper on my laptop computer. In brief, Bombbomb is without doubt one of the only video instruments I’ve used to personalize fast movies and file my display.
3. Zoom has extra capabilities than simply conferences
Zoom has turn out to be the brand new norm for many people. But why not use Zoom to file an interview with native influential folks your purchasers or potential future purchasers would discover attention-grabbing?
Instead of giving a report on the college system, interview the superintendent of faculties or an area principal. Instead of talking in regards to the low crime charge in your space, interview the native sheriff. Instead of speaking in regards to the native housing increase, interview the top of the native constructing division. Don’t simply accept simply conferences with Zoom. It might be an efficient instrument for interviews as nicely.
4. The Sony A7III Camera is all you may ever want
The Sony A7III is the digital camera we use to provide crisp video high quality and improve our movies with skilled backdrops like blurred backgrounds. The cameras with lens will value round $2,500, however when you find yourself able to go to the following stage, it’s a fantastic funding.
Audio
5. A lapel mic for iPhones improves high quality at a low value
A easy lapel mic with a 10-foot twine that plugs straight into your iPhone will assist enhance your audio high quality when taking pictures video. These mics run about $20 and are available on Amazon.
6. The Saramonic Blink 500 wi-fi lapel mic is nice for flexibility
The Saramonic Blink 500 is available in a lapel mic wi-fi set with two mics. This mic gives you a chance to shoot with nice audio high quality whereas transferring round or from a distance.
It additionally gives flexibility for excellent audio high quality whereas interviewing somebody or having two folks on digital camera without delay. The Saramonic Blink 500 setup runs round $200 relying on when and the place you purchase it.
7. Sennheiser MKE 600 increase mic gives studio-quality audio
This increase microphone gives super high quality once we are in managed environments. The setup features a tripod with a increase stick that holds the microphone. The complete setup runs round $500.
There is a noticeable distinction in audio high quality when utilizing the increase mic, so in case you are searching for top-quality audio, that is the way in which to go.
Lighting
8. Natural mild is all the time one of the best mild
Lighting actually boils all the way down to having any pure mild within the room going through you rather than behind you. To keep away from shadowing, all the time face a window. Natural lighting is what we use in as many movies as potential.
9. Clip-on selfie ring lights are usually not only for youngsters
Clip-on selfie ring lights connect to your cellphone or your laptop computer with a gap that places the digital camera lens in the midst of the small ring. They have a number of settings, and they’re nice for controlling mild when you find yourself in a room with harsh overhead lighting or a dim room.
This can be a useful instrument to have for Zoom calls in your laptop computer. They might be readily discovered on Amazon and are often priced beneath $20.
10. Soft field lights are a fantastic subsequent step
The subsequent step we took in lighting was buying a set of two comfortable field lights, that are what you see in a variety of pictures studios. They present the power to offset lighting, and so they run round $80 on Amazon. If you’re searching for a fantastic mid-priced lighting resolution, this might be your reply.
11. Tripod giant selfie ring mild gives distinctive choices
These giant ring lights are roughly 6 toes tall, and the digital camera or cellphone sits in the midst of the ring, offering mild straight in entrance of you. These lights have a number of settings providing distinctive choices regardless of the place you shoot. It usually runs round $80, and it’s the go-to mild in the meanwhile.
Postproduction
12. Fiverr.com could make you seem like a professional
Fivver.com is a website that gives you the choice to search out high-quality intro bumpers and outro bumpers in your movies. For $5, you’ll be able to have branded bumpers that give your movies a high-end really feel for a really low value.
Fivver.com can be a fantastic place to search out cheap editors in case you are not trying to edit your individual movies. It’s laborious to beat the low expense and the excessive influence Fivver.com gives in your video high quality enhancement.
13. Videolicious is simply what the iPhone editor ordered
Videolicious is an app in your iPhone that makes video modifying straightforward. I exploit this instrument for video walkthroughs of homes and displaying neighborhood facilities to out-of-town patrons.
The app simply blends a number of movies collectively, has background music choices, gives the power so as to add textual content and contains many different options. I really like its ease of use, too.
14. Epidemic Sound gives one of the best background tracks
One of the largest enhancements to video might be background music. We use Epidemic Sound to search out royalty-free music that we use as background music or as intro and outro tracks.
There are a couple of choices on pricing, however we pay $15 monthly for our utilization stage. The availability on Epidemic Sound is excellent, and it’s our go-to once we’re trying to take a video to the following stage.
15. Camtasia makes modifying straightforward
When I first began modifying my very own movies, I used Camtasia on my PC, and I discovered it extraordinarily straightforward to be taught and use. This modifying instrument was nicely well worth the $249 I paid for it once I first began.
I nonetheless use my Camtasia modifying software program once I want a fast edit as an alternative of ready on our videographer to make an edit for me.
16. Apple iMovie is a tremendous free modifying instrument for Apple customers
Apple iMovie gives wonderful modifying choices, and it’s free on Apple merchandise. If you’re searching for a fantastic modifying resolution with tons of flexibility, iMovie is a superb choice.
17. Adobe Premier Pro is our go-to for top-quality modifying
Adobe Premiere Pro is solely one of the best modifying software program our crew has been capable of finding. The choices are limitless, and the combination with different software program places it head and shoulders above anything we’ve got used.
Adobe Premiere Pro runs about $250 per yr — nevertheless it’s nicely value the associated fee in order for you finest breed of modifying software program.
Publishing
18. Keywords Everywhere takes the guesswork out
Keywords Everywhere is a browser add-on that offers you the power to see how many individuals are looking a selected matter on YouTube month-to-month. This lets you analysis whether or not there will probably be curiosity in your video earlier than you ever shoot it.
It additionally tells you the cost-per-click (CPC) advertisers pay for this search time period. This helps determine doubtlessly worthwhile subjects to cowl in your movies as nicely. For $10, I get nice search capabilities which have lasted me for months. It’s a fantastic funding to determine the video subjects your purchasers need to see.
19. TubeBuddy gives optimized titles and tags on YouTube
TubeBuddy is a browser extension for YouTube that gives superior key phrase analysis. I exploit TubeBuddy to assist me determine the perfect title and tags for YouTube. TubeBuddy analyzes and ranks your titles primarily based on search quantity and competitors. This scoring system gives a good way to understand how your video will carry out earlier than you even shoot it.
When including tags to your YouTube video, TubeBuddy ranks one of the best and only tags in your video. TubeBuddy has a free choice, however I upgraded to the roughly $15-per-month choice because of the super outcomes I’ve seen since utilizing this useful gizmo.
20. Publish your movies in all places
The finest movies on the earth want publicity to be efficient. Make positive you’re publishing your movies in all places you’ll be able to. Utilize YouTube and all of your social media shops.
You are one viral video away from seeing your enterprise explode. Take motion on video creation, and the outcomes will comply with.
Jimmy Burgess is the Chief Growth Officer for Berkshire Hathaway HomeServices Beach Properties of Florida in Northwest Florida. (*20*) with him on Facebook or Instagram.

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About the Author: Amanda