5 Content Marketing Ideas for May 2021

5 Content Marketing Ideas for May 2021

Need content material advertising subjects for May 2021? How about pictures, comedian books, the Clubhouse app, springtime, or the very merchandise your corporation sells?
Content advertising is the act of manufacturing, publishing, and selling content material to draw, have interaction, and retain an viewers of consumers.
The problem many content material entrepreneurs face is what to put in writing about. Here are 5 concepts to assist.
1. National Photography Month
May is National Photography Month within the United States. It’s a chance to point out off your organization’s photos.
From a advertising perspective, attempt utilizing pictures to inform a visible story or seize your viewers’s consideration.
Using images for storytelling doesn’t imply excluding phrases. For instance, final November Silver Jeans posted an article concerning the Indigenous Education Foundation of Tanzania, a corporation Silver Jeans helps. The submit was easy in type and language however pictures helped to inform the group’s story.
Silver Jeans used high quality pictures to assist inform a narrative about a corporation it helps.
Beyond Silver Jeans, try these articles about pictures and storytelling.
2. Free Comic Book Day
For 20 years the comedian e book trade has supplied free comedian books on May 1 to draw consideration and lift consciousness. But that modified for 2021.
Free Comic Book day just isn’t in May for the primary time in 20 years, however you possibly can nonetheless characteristic comedian books in your May 2021 content material.
Covid issues brought on the organizers of Free Comic Book Day to maneuver the occasion in 2021 from May 1 to August 14. You can nonetheless characteristic comics in your May content material advertising, nonetheless.
In some ways, comedian books each mirror our tradition and reform it. Many of your retailer’s prospects are doubtless acquainted with comedian books and comedian e book characters both immediately or via their cultural impression.
Here are a number of instance headlines for comic-book-related articles.
Apparel retailer. “The 10 Best Dressed Comic Book Heroes of All Time”
Auto components retailer. “41 Comic Book Cars That Inspired Real-world Vehicles”
Kitchen provide retailer. “What Do (*5*) Eat? 11 Recipes for Superhumans”
3. Clubhouse Conversations
With few exceptions, conversations in Clubhouse, the drop-in audio app, are usually not recorded. The spoken phrases disappear into reminiscence, like most human conversations.
Clubhouse’s short-lived format can nonetheless be helpful for content material advertising targets — to draw, have interaction, and retain prospects.
Marketers usually take into consideration these goals within the context of a weblog or podcast or video sequence that may be learn, listened to, or watched repeatedly.
But Clubhouse rooms may obtain these goals albeit within the second as an alternative of long-term.
Clubhouse members can uncover your corporation by way of a dialog in a room (that’s, attraction). Folks acquainted with your model might have interaction along with your firm on Clubhouse (engagement). And that would result in a detailed relationship with your corporation (retention).
The Clubhouse app just isn’t a spot to promote, per se. Rather it is a chance to speak about subjects related to your viewers.
Imagine, for instance, that you just promote backpacking and climbing tools. Perhaps you handle REI, Moosejaw, or Backcountry Gear.
You may host a scheduled Clubhouse room, say every Tuesday at 5:00 p.m., to debate essential backpacking expertise. You may even invite well-known adventurers akin to Nirmal “Nims” Purja or Conrad Anker to share tales. In every case, Clubhouse members enthusiastic about backpacking and climbing would have the chance to get to know your model.
Nims is likely one of the finest know mountaineers on the planet. He could be a compelling visitor for a Clubhouse room.
If you wish to attempt Clubhouse in May, take into account this strategy.
Get an invitation. At the time of writing, the Clubhouse app was by invitation solely.
Listen first. Drop in to rooms and hear. Do this for no less than half-hour per day for a few weeks to be taught Clubhouse etiquette.
Invite your prospects. Start with a few invites to share. And every week, it’s best to get extra. Consider inviting a few of your finest prospects.
Start internet hosting a room. Let the dialog entice, have interaction, and retain your viewers.
4. Springtime Topic Cluster
Topic clusters are an inner linking technique to assist readers and search engines like google acknowledge your website as an authority for a given subject. Topic clusters assist entice guests.
For your organization’s May 2021 content material advertising, create a subject cluster round springtime makes use of for your merchandise.
For instance, an internet retailer specializing in heirloom seeds for gardeners may create a pillar web page akin to “The Procrastinator’s Guide to Growing Heirloom Tomatoes.”
That definitive pillar web page may embrace a lead seize type for a PDF model of the information and an heirloom seed catalog. The spokes of the subject cluster may embrace tutorial articles to:
Save heirloom tomato seeds,
Dry heirloom tomato seeds,
Harvest heirloom tomatoes,
Preserve heirloom tomatoes.
When is it too late to plant heirloom tomatoes? A information may present the reply. Image: Ferry-Morse Seed Company.
5. Product Comparison Guides
Does your shopper want the four-quart, five-quart, or six-quart mixer? If he desires to chop down hardwood timber, does the buyer want a brand new chain for his chainsaw? What is the distinction between the common brake pads and the ceramic ones?
There are loads of occasions when guests could have questions not nearly your merchandise but additionally about how these merchandise are associated.
A information may evaluate various kinds of the identical sort of product. For instance, SkateboardersHQ describes the variations between longboards, cruisers, and common skateboards.
Your information may additionally evaluate the specs from completely different fashions of the identical product.
Not all skateboards are the identical. A comparability information may clarify a few of the variations. Image: SkateboardersHQ.

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About the Author: Amanda