With the IMA award entries closing in lower than a month, we reveal the second wave of judges on this 12 months’s panel. These fastidiously chosen people can have the powerful choice of narrowing down the superb entries and deciding on the best-in-class winners.
We’d wish to thank the business as a complete; the optimistic response to our name for judges was good to see. Your nominations, and functions, have meant that the workforce has been in a position to curate a various and consultant panel of consultants, who will be capable to use their business expertise to pick the deserving winners.
Introducing the second wave of judges…
Alicia L. Criner
In her present function as international head of shopper and digital advertising for L’Oréal owned model, SkinCeuticals, Alicia is liable for the strategic planning and omnichannel innovation for over 40 worldwide markets. Beginning her profession in shopper know-how, working in product advertising at Amazon, Bookish.com, and Microsoft has since led Alicia to steer model campaigns, and scale best-in-class web site experiences for the likes of Lancôme, Kérastase, and Shu Uemura, for L’Oréal.
As nicely as piloting the best high quality of execution inside her skilled function, Alicia is energetic and keen about group engagement. She is a member of Alpha Kappa Alpha Sorority, Inc, mentors first-generation school college students with America Needs You and was an Executive Leadership Fellow with the Council of Urban Professionals. Alicia has additionally acquired a number of awards, together with however not restricted to her recognition within the ‘30 Patrons of Progress’ by Curiosity Lab for her work as model ambassador for St. Jude Children’s Research Hospital.
Martin JaskolowskiMartin is the worldwide head of promoting for premium blended scotch whisky model, Chivas Regal, owned by Pernod Ricard. His passions lie in looking for new challenges and dealing resourcefully to create thriving advertising campaigns. With over 13 years of expertise in model advertising and promoting, having labored each consumer and company aspect, Martin has realized develop and execute quite a lot of model methods, model platforms, industrial partnerships, occasions, and digital activations for premium and luxurious manufacturers throughout the globe.
Prior to his function at Chivas Regal, Martin gained expertise inside the luxurious model market working predominantly inside the automotive area. Martin’s function as head of digital and content material at Aston Martin helped to pave the way in which for his success at present.
Philip Brown
Now primarily based in London, Philip moved from the Netherlands to launch his profession within the influencer advertising sphere. Exploring completely different avenues of the business has allowed Philip to achieve expertise within the specialist influencer company area, to the world of influencer tech. Philip is at the moment within the function of influencer advertising supervisor at Formula E, the primary sport to have an authorized net-zero carbon footprint since inception.
Philip is vocal and passionate inside the business, having shared his data of influencer advertising at occasions such because the Brand Festival in Budapest, and the Festival of Marketing in London. He has additionally sat on panels for the likes of Shoreditch House, offering insights for its influencer advertising launch occasion. Philip brings expertise, data, and keenness to our judging panel.
Tom Sneddon
Tom started his influencer advertising profession at two of the UK’s stand-out digital companies, Glue and Work Club, permitting him to work with International shoppers together with Nespresso, Guardian Media Group, and Heineken Global Brands. He additionally led the comms launch of TikTok throughout Europe for Ogilvy, delivering a sequence of massively creative and award-winning creator first campaigns.
Now within the function of consumer companies director on the progressive influencer advertising company, SEEN Connects, Tom works in partnership with shoppers to develop bespoke social content material and high-profile expertise collaborations. Tom now leads a workforce of specialists at SEEN Connects – creating massively progressive work for shoppers together with Mars Wrigley, eBay, and Panasonic. Hecares deeply about creating inventive merchandise by discovering authentic and distinctive methods for manufacturers to inform related tales that join with individuals.
Kate ManderWith over a decade of expertise within the expertise business, together with her data and expertise, Kate based her firm Straight Talk Talent in 2020. Straight Talk is a expertise partnerships company uniquely positioned to construct wealthy, significant, and genuine partnerships between expertise and types, bringing new depth to campaigns and delivering actual worth.
Prior to launching Straight Talk Talent, Kate held the function of head of expertise partnerships at The Stylist Group, the place she led and strategised all industrial and occasion partnerships. Her function at The Stylist Group allowed her to work with a few of the world’s greatest manufacturers like Coty, NatWest, Amazon, TK Maxx, and Adidas. Kate additionally has expertise working as a expertise agent – she constructed and managed the careers of family names together with Clara Amfo, Gizzi Erskine, and Emma Bunton.
Ben Mayor
Ben, a founding member of AIMCo (Australian Influencer Marketing Council) is a longtime key participant inside the media business, who champions the effectiveness of influencer advertising. He has pushed award-winning work within the influencer area for manufacturers together with Samsung, DiDi, and Audi. With over a decade of media expertise, Ben has in depth data throughout social, expertise and partnerships, for quite a lot of main worldwide firms and companies, together with IMG and We Are Social.
Ben’s present function is senior account director at We Are Social, the worldwide, socially-led inventive company, the place he delivers efficient work in inventive, editorial, manufacturing, paid media, influencer outreach, and stakeholder administration.
Oscar Solano
Throughout his profession, Oscar has labored on and directed strategic campaigns for a roster of worldwide recognised manufacturers equivalent to Coca-Cola, American Express, and Netflix – the record goes on. Oscar is now within the function of govt inventive and digital director of strategic-creative agency, Porter Novelli, main the inventive and digital unit for the areas of Central America, the Caribbean, Ecuador, and Peru.
With 13 years of expertise in promoting, advertising, and technique – Oscar has developed his passions in areas equivalent to cultural behaviors and the way these can develop into enterprise alternatives. His passions have led to Oscar reaching awards from the likes of the Festival Volcan Costa Rica, Effie Awards Costa Rica, in addition to being shortlisted for a Cannes Lions award.
Edward East
Edward is greatest identified for founding Billion Dollar Boy in 2014, for which he continues within the function of CEO. Billion Dollar Boy was one of many first influencer advertising companies within the UK, and now, seven years later, Edward has grown the enterprise massively. As it stands, BDB now has a workforce of over 100 individuals, talking over 30 languages.
Edward’s passions are in harnessing the facility of influencers to win hearts, catch eyes, and reinvent promoting as we all know it. This 12 months, Edward will deliver this ardour, together with exhausting work and expertise, to our Influencer Marketing Award judging panel.
Emily Trenouth
With a background in monetary companies, Emily found her ardour for influencer advertising in 2016, when she began running a blog as a inventive outlet. She observed that there was an enormous alternative for bloggers and influencers to collaborate with manufacturers, so determined to show her ardour right into a profession, this led Emily in the direction of her first influencer advertising function at Takumi – one of many UK’s first influencer platforms.
After spending a while within the US working with TRIBE, the influencer and content material market, Emily is now again within the UK, and at the moment within the function of head of influencer at MediaCom, one of many company’s fastest-growing divisions inside content material advertising.
Alvin Hussey
In his function as senior enterprise growth director at SuperAwesome, an organization that goals to make the web safer for kids, Alvin helps manufacturers and companies to attach with the brand new, highly effective digital era of youngsters and youngsters as successfully and safely as doable.
Alongside his function at SuperAwesome, Alvin is a task mannequin and mentor at Media For All (MEFA), the place he helps BAME expertise enter and thrive within the media business. Alvin has his finger on the heartbeat with regard to youth media, boasting over a decade of expertise inside the area.
Lucy Chaloner
As head of expertise at M&C Saatchi Social, Lucy operates throughout a workforce who characterize a various roster of influencers and entrepreneur expertise, together with well-known names within the business equivalent to Saffron Barker, Dad V Girls and Nicole Crentsil. Lucy brings over 14 years of expertise and data in advertising, media, leisure and expertise to the workforce.
Lucy takes a creator first strategy inside her function, as she believes that authenticity underpinned with knowledge is vital to success. Having labored with an in depth roster of influencers, A-list actors, comedians and presenters, Lucy stays nimble in response to the ever-shifting panorama of creator partnerships.
Get concerned
If you might be but to discover the primary wave of judges, a panel that’s consultant of our business, and inclusive of these from all areas of the influencer advertising sphere, then ensure you’re updated.
Stay tuned over the following couple of weeks for the ultimate choose announcement, shaping our full panel of voices that shall be judging your best-in-class influencer advertising campaigns.
There’s nonetheless time to submit your entries too, our deadlines are as follows:
08.04.21 – Earlybird Entry Deadline15.04.21 – Regular Entry Deadline29.04.21 – Last Chance Entry Deadline16.06.21 – Shortlist Announced22.07.21 – The Virtual AwardsSubmit your entries now to be in with an opportunity of whisking away a prize at this 12 months’s Influencer Marketing Awards.
Share this influencer advertising story
Related
