Following a reorganization at Disney General Entertainment Content (DGE) in fall 2020 to wholly concentrate on the creation of tv content material for The Walt Disney Company’s streaming platforms and linear networks, Jayanta Jenkins, head of Content Marketing, Disney Branded Television and National Geographic, introduced TODAY the construction for a brand new inside advertising and communications company that merges the Disney Branded Television and National Geographic advertising and publicity groups.The formation of a single built-in group is organized round purposeful experience for inventive and marketing campaign improvement and execution to advertise programming created by Disney Branded Television and National Geographic. The inside company oversees inventive advertising, publicity, media planning, occasions, expertise relations and award methods for all content material created by DGE for Disney+ and the Disney- and National Geographic-branded networks. It is accountable for growing and executing inventive belongings, experiences and campaigns to create consciousness, drive tune-in, and construct sturdy affinity for programming and franchises. The group that the majority not too long ago labored on the marketing campaign for National Geographic’s “Genius: Aretha,” may even oversee National Geographic’s upcoming Disney+ authentic “Welcome to Earth” and “Secrets of the Whales,” premiering on Earth Day 2021, in addition to Disney Branded Television’s “Spin,” “Sneakerella” and “The Secret of Sulpher Springs.” In the promotion of content material, Jenkins’ group works collaboratively with the Disney+ advertising group led by Joe Earley.Reporting to Jenkins are Chris Albert, most not too long ago govt vice chairman world communications for National Geographic Content (NGC), and Chris Spencer, beforehand govt vice chairman, Creative at National Geographic Content, every taking up expanded roles to guide groups inside the new company.Chris Albert will lead Marketing Strategy and Communications for each Disney Branded Television and National Geographic Content together with National Geographic Documentary Films. His group will set up the construction and technique of promoting efforts to drive shopper engagement with content material. The group is accountable for strategic positioning, social engagement and media technique, partnerships, publicity, expertise relations, occasions and awards. These features play an integral function in constructing significant long-lasting relationships with customers.Chris Spencer additionally expands his oversight, now main the story group and inventive features for Disney Branded Television and National Geographic Content. His oversight contains all inventive design and advertising storytelling round content material via key artwork, trailers and editorial content material, and thru social presence.Together, the groups led by Albert and Spencer are accountable for collaboratively bringing to life the advertising in a means that resonates deeply with customers – from strategic insights via breakthrough inventive storytelling. These groups, alongside a devoted Social/Digital Strategy group and Production Operations group whose leaders shall be introduced within the coming weeks, type the built-in inside company to place manufacturers in super-serving audiences throughout the corporate’s linear and streaming platforms.”It is a profoundly humbling alternative to step into this function, surrounded by such an wonderful group throughout such a revolutionary time for the business, The Walt Disney Company, and our linear and streaming companies,” mentioned Jenkins. “When you have a look at the worldwide manufacturers which have paved the best way in serving and connecting with the patron, the Disney and National Geographic manufacturers are among the many most iconic. I stay up for charting the following chapter and persevering with to raise our attain and model resonance.”Jenkins joined Disney in December 2020 as head of Content Marketing for Disney Branded Television and National Geographic, reporting to Gary Marsh, president and chief inventive officer for Disney Branded Content, and Courteney Monroe, president of National Geographic Content. Prior to Disney, Jenkins was world govt inventive director at Cheil Worldwide, Samsung’s in-house company, the place he led world initiatives for Samsung Mobile. Jenkins brings to the group a wealth of expertise and confirmed observe document of inventive excellence from his award-winning work at Twitter, Apple Beats by Dre, Chiat/Day, Wieden+Kennedy and The Martin Agency. A 17-year business inventive veteran, Jenkins has been awarded and acknowledged by each main awards group in his discipline, together with a number of Cannes Lions (profitable a Grand Prix in 2018) and Clios Awards, THE ONE Show, D&AD, and was named in Adweek’s Creative 100 in 2020.”Jayanta brings an unparalleled inventive imaginative and prescient that he is honed throughout a number of culture-defining manufacturers,” mentioned Marsh. “We are thrilled to have him infuse his inventive management into our advertising efforts to additional develop our viewers’s lifelong bond with the Disney model.””We are at such an thrilling inflection level within the life cycle of National Geographic, and we’re so lucky to have somebody of Jayanta’s expertise and experience lead our content material advertising,” mentioned Monroe. “Having had the privilege of working with each Chris Albert and Chris Spencer for a few years, I’m thrilled to see them tackle expanded tasks as we embark on this thrilling new chapter.”Photo Credit: J.R. Mankoff
