Dive Brief:
Nerf, the toy model owned by Hasbro, is looking out for a Chief TikTok Officer to develop its presence on the viral video-sharing platform, based on an announcement.
The “CTO” will probably be accountable for producing 10 to 12 authorised movies on the official @Nerf account monthly and can meet with Nerf’s international advertising and marketing staff to brainstorm concepts and join the model to bigger shopper developments. The non permanent place is distant and pays $10,000 monthly, and can present the CTO with official Nerf gear, per a promotional video that stars actress and influencer China McClain.
Interested candidates 18 and older should observe @Nerf on TikTok and share a Nerf-related video with the hashtag #NerfSoftware and @nerf tag by April 2 to enter the operating. Finalists should additionally full a proper utility and interview course of for the at-will position.
Dive Insight:
A newcomer to TikTok, Nerf is angling to have its account take off shortly by hiring a younger shopper accustomed to the platform favored amongst U.S. teenagers. The Hasbro line had solely posted 4 movies on the app at press time, together with the CTO announcement, and instructions a follower depend of about 20,800. But Nerf is sort of standard amongst TikTok customers. @Nerfers101, an fanatic account for the model that makes toy blasters, has 1.6 million followers, suggesting there is a sizable viewers for Nerf to tap into if it can develop the correct content material technique.
Nerf’s advertising and marketing staff — self-described “determined” millennials making an attempt to enchantment to Gen Z — is looking out for a candidate who has a humorousness and can deliver “good vibes” to the desk, based on the announcement. The proprietor of @Nerfers101 is making use of to be the CTO, per a video shared to the web page.
While non permanent, the place’s promise of $10,000 monthly may enchantment to college-aged customers getting into an unsure job market that continues to climate disruptions associated to the pandemic. The three-month, all-virtual position is about to run from mid-April to mid-July, though Nerf mentioned it is going to enable for some flexibility.
Gen Z and millennials have expressed a transparent curiosity in pursuing influencer advertising and marketing as a profession, following within the footsteps of social media stars that more and more maintain better sway as cultural trend-setters in comparison with conventional Hollywood celebrities. Eighty-six % of these younger cohorts report they’re open to sharing sponsored content material on-line for cash, a 2019 ballot by Morning Consult discovered.
Nerf is not the primary model to show to gimmick government positions within the chase for social media clout. Bud Light final 12 months sought a “Chief Meme Officer,” or CMO, to curate posts for its social media pages. The appointment, which paid $5,000 monthly, targeted on hyping the AB InBev line’s laborious seltzer.
While these non permanent roles serve to drive buzz for a model, additionally they communicate to how some entrepreneurs are much less assured in navigating social media areas the place developments come and go shortly and customers can be fickle. Plenty of manufacturers have been caught flat-footed making an attempt to latch onto memes which might be nicely previous their expiration date.
