Turopium acquires talent management agency Crusader Talent

Turopium acquires talent management agency Crusader Talent

London-based talent management agency Turopium has acquired U.S.-based talent management agency Crusader Talent.The phrases of the deal, which is structured as a complete acquisition of Crusader Talent’s property, weren’t disclosed.Turopium purchased Crusader Talent to scale its progress within the influencer sector, significantly within the gaming vertical, mentioned Liam Parkinson, managing director at Turopium.The agency at present affords model management, e-commerce and influencer advertising and marketing providers. Crusader Talent manages influencers with a big stake within the RuneScape group, a selected recreation.“We wish to transcend what we class as conventional talent management,” Parkinson mentioned. “[Crusader Talent] has prided themselves on a really comparable mannequin of talent management for his or her creators.”Turopium has labored with shoppers together with Twitch, Epic Games, Logitech, Pizza Hut, and Gymshark, whereas Crusader has labored with Audible, Raycon, ExpressVPN and Manscaped.Combining Crusader Talent’s community with Turopium’s scale will permit each firms to broaden their providing.Turopium launched at the beginning of 2020 as a part of gaming media holding firm Kairos Group. It grew rapidly in 2020 and in Q1 2021, Parkinson mentioned Turopium surpassed income for the entire of its first 12 months, however declined to share greenback quantities.Turopium will sundown Crusader’s model, though the joint firm will proceed to function out of its London, Manchester, Los Angeles and North Carolina places of work respectively. Turopium will function beneath gaming media group Kairos Group.Turopium expects 100% year-over-year progress for the following three years, with a income goal of £20,000,000 for 2024 and expects to make a number of different acquisitions.Crusader Talent’s management, together with co-founders Brooke Jordan and Mason William, will transition beneath the Turopium model as enterprise growth director and talent director for the U.S. enterprise respectively.Turopium declined to touch upon the acquisition price, joint headcount or income. 

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