[Funding alert] Influencer marketing platform Do Your Thng raises $150K led by Mumbai Angels

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Do Your Thng (DYT), a branded content material market, has raised recent funding of $150,000 led by Mumbai Angles with participation from Faad Network and Angel Bay. This marks the second funding for Angel Bay in DYT.The funding would assist DYT to gasoline the following progress section and assist speed up the enlargement of its influencer marketing tech platform.“With this newest spherical of funding, we’ll speed up the tech aspect of our platform, making it simpler for content material creators to pursue what they love and entrepreneurs to entry distinctive digital content material,” mentioned Hemant Dua, Co-founder and Chief Growth Officer, DYT.
“Mumbai Angels has a really profitable observe report of partnering with startups. More than the recent spherical of funding, it’s their community and experience in scaling corporations and bettering merchandise that makes them a pure accomplice for us as we proceed to be the technological bridge between manufacturers and creators,” added Ankit Agarwal, Founder and CEO of Do Your Thng.Headquartered in Gurugram, DYT claims that it helps manufacturers get personalised branded content material at scale with fast turnaround time, backed by information, and an ROI-based strategy. By leveraging the DYT app, content material creators get fast entry to model collaborations. At the identical time, entrepreneurs capitalise on model advocates – creators who’re genuine product customers and provides real model suggestions to their neighborhood.Trusted by a number of the largest manufacturers, together with MasterCard, Nescafe, Lays, Havells, Marks & Spencer, Logitech, Hershey’s, Royal Sundaram, and Klairs, DYT claims to have grown 4X by way of income because the final monetary yr, regardless of the repercussions of the pandemic. The firm is following the identical progress curve within the coming yr. Nandini Mansinghka, Co-Promoter and CEO, Mumbai Angels Network, mentioned,”Digital marketing is rising quickly and influencer marketing is slowly taking middle stage within the success of many manufacturers. DYT platform is focussing on making the entire course of of making branded content material simpler by means of their tech platform connecting creators with manufacturers, thereby rising the digital footprint of manufacturers.”According to the startup, the brand new funding spherical follows a yr that noticed a marked rise in demand for digital marketing and promoting. The funds can be injected into pushing just a few key tech modules of DYT, the startup mentioned. It’ll strengthen the platform, scale back the quantity of guide intervention required, and simplify the method of making branded content material, the agency added.

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