Do Your Thng (DYT), a branded content material market has raised recent funding of US$150,000 led by Mumbai Angels. Faad Network and Angel Bay additionally participated within the present spherical; this marks the second funding for AngelBay in DYT.
This funding would assist DYT to gasoline the following development part and assist speed up the growth of their influencer advertising and marketing tech platform.
Headquartered in Gurugram, DYT helps manufacturers get high-quality, personalised branded content material at scale with fast turn-around time, backed by knowledge and an ROI-based strategy. By leveraging the DYT app, content material creators get fast entry to model collaborations. At the identical time, entrepreneurs capitalize on model advocates – creators who’re genuine product customers and provides real model suggestions to their neighborhood.
Trusted by a few of the largest manufacturers, together with MasterCard, Nescafe, Lays, Havells, Marks and Spencer, Logitech, Hershey’s, Royal Sundaram, and Klairs, DYT is on the forefront of the quickly rising influencer advertising and marketing business. It has grown 4X when it comes to income because the final monetary 12 months regardless of the repercussions of the pandemic. The firm is following the identical development curve within the coming 12 months.
Nandini Mansinghka, Co-Promoter and CEO, Mumbai Angels Network stated, “Digital advertising and marketing is rising quickly and influencer advertising and marketing is slowly taking heart stage within the success of many manufacturers. DYT platform is focussing on making the entire course of of making branded content material simpler by way of their tech platform connecting creators with manufacturers, thereby growing the digital footprint of manufacturers. We are glad to welcome DYT in our diversified portfolio and sit up for the thrilling plans they’ve on the anvil.”
Ankit Agarwal, Founder and CEO of DYT, stated, “Mumbai Angels has a really profitable observe document of partnering with startups. More than the recent spherical of funding, it’s their community and experience in scaling corporations and enhancing merchandise that makes them a pure accomplice for us as we proceed to be the technological bridge between manufacturers and creators.”
“We’re thrilled that Mumbai Angels and Faad Network invested with us,” added Hemant Dua, Co-founder and Chief Growth Officer, DYT. “With this newest spherical of funding, we’ll speed up the tech facet of our platform, making it simpler for content material creators to pursue what they love and entrepreneurs to entry distinctive digital content material.”
“We’re proud to spend money on DYT once more, whose mission to democratise the ability of affect is barely changing into extra necessary. Ankit, Hemant and the remainder of the distinctive staff have already executed wonders in bringing order to the chaos of influencer advertising and marketing, benefitting creators and types alike. I’m excited to see what extra they’ll do transferring ahead,” commented Sorabh Agrawal, Co-founder AngelBay.
Aditya Arora, CEO at Faad stated, “We are delighted to again DYT. Influencer Marketplace platforms like DYT have a luminous future forward by connecting manufacturers with the precise influencers. Such significant model engagements are undoubtedly the necessity of the hour because the world strikes extra and extra in the direction of influencer advertising and marketing,”
The new funding spherical follows a 12 months that noticed a marked rise in demand for digital advertising and marketing and promoting. The funds might be injected into pushing just a few key tech modules of DYT. It’ll strengthen the platform, scale back the quantity of handbook intervention required and make the method of getting branded content material created as simple as ordering meals on-line.
Mumbai Angels is the premier platform in India focussed on enterprise investing, actively constructing the understanding of enterprise investing as an asset class and creating platforms the place each founders and buyers can study, make investments and develop. Faad is an early-stage investor community handholding start-ups with the entry to the precise community and capital.
AngelBay is a sector and location-agnostic angel community having investments in 50+ startups in numerous sectors, together with fintech, shared financial system, journey, media and leisure, client and deep tech.
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