PHOENIX, April 5, 2021 /PRNewswire-PRWeb/ — AdAge-honored advertising company, LaneTerralever, ranks 100 of the highest U.S. points of interest in their “2021 Attractions Digital Customer Experience Report” with the San Diego Zoo, Great Wolf Lodge, iFLY Indoor Skydiving and The Metropolitan Museum of Art main the rankings.The launch of this report coincides with latest vaccination rollouts and the lifting of many journey restrictions. After a yr of social distancing, many U.S. households need to expertise pandemic-shuttered points of interest together with zoos and aquariums, amusement and theme parks, household leisure facilities and museums. To seize this upcoming share of pockets, points of interest are taking a look at methods to enhance their advertising efforts.LaneTerralever’s “2021 Attractions Digital Customer Experience Report” makes use of a standardized set of standards throughout important parts of the digital buyer expertise together with web site, social media and general model. The ensuing report supplies a benchmark rating that permits points of interest to see how they examine to business friends and establish areas for enchancment.An attraction’s web site is without doubt one of the first contact factors for a possible visitor, serving as expertise primary. It additionally serves as a primary supply for info and ticket purchases. For the aim of this report, assessments have been carried out on cellular and desktop design, web site efficiency, ADA compliance, SEO, security callouts and general expertise. In regards to net expertise, the outcomes confirmed 75% of points of interest scored under passable on cellular and 68% scored under passable on desktop.With customer support more and more extra social in nature, social media was weighted highest throughout the three digital buyer expertise areas. The objective of an attraction’s social media presence is to create genuine touchpoints for his or her guests to make sure attendance consideration. High marks got for points of interest that included the next: value-focused content material, a various social media channel combine, excessive engagement metrics, considerate engagement methods, affinity constructing and efficient use of influencers. The findings uncovered 29% of points of interest are successfully utilizing influencers to develop their attain, whereas 64% had zero noticeable partnerships in place. In addition, solely 44% of points of interest are actively participating their audiences on social media.To guarantee a excessive buyer lifetime worth versus one-time visits, it is essential to have a look at points of interest as a model and never simply an leisure vacation spot. Of well timed significance, the report assessed how an attraction’s COVID-19-related communications aligned with the model and the prevalence of this messaging all through key digital buyer contact factors. Other areas of consideration have been perceived model worth, buyer sentiment, differentiated model positioning, message readability and emphasis on buyer loyalty. The report confirmed 42% of the points of interest assessed weren’t successfully speaking the advantages of their loyalty or membership program and 20% had no membership program in place – offering alternatives for elevated long run model engagement.For extra info and entry to the complete report, go to laneterralever.com/industries/entertainment-attractions-marketing-agency/attractions-marketing-digital-customer-experience-reportABOUT LANETERRALEVERRecognized as one of many area’s largest leisure and points of interest advertising businesses, Phoenix-based LaneTerralever supplies research-based insights to create award-winning buyer experiences that drive ticket gross sales, loyalty and lifelong worth – all whereas sustaining a consumer satisfaction Net Promoter Score of 82, in comparison with an business common of 15.LaneTerralever supplies model technique, consumer expertise design, web site growth, content material advertising, social media, influencer advertising, media technique, artistic, video manufacturing and public relations companies for purchasers reminiscent of Blue Man Group, Red Bull Media House, The Phoenix Zoo, Heard Museum, Desert Botanical Garden, Arizona Boardwalk, USA BMX, Phoenix Suns and Charles Schwab Championship.Media ContactCrystal Jennings, LaneTerralever, +1 (208) 629-6652, [email protected], Facebook SOURCE LaneTerralever
