AdAge-honored advertising and marketing company, LaneTerralever, ranks 100 of the highest U.S. sights in their “2021 Attractions Digital Customer Experience Report” with the San Diego Zoo, Great Wolf Lodge, iFLY Indoor Skydiving and The Metropolitan Museum of Art main the rankings.
PHOENIX (PRWEB) April 05, 2021
AdAge-honored advertising and marketing company, LaneTerralever, ranks 100 of the highest U.S. sights in their “2021 Attractions Digital Customer Experience Report” with the San Diego Zoo, Great Wolf Lodge, iFLY Indoor Skydiving and The Metropolitan Museum of Art main the rankings.
The launch of this report coincides with current vaccination rollouts and the lifting of many journey restrictions. After a yr of social distancing, many U.S. households need to expertise pandemic-shuttered sights together with zoos and aquariums, amusement and theme parks, household leisure facilities and museums. To seize this upcoming share of pockets, sights are methods to enhance their advertising and marketing efforts.
LaneTerralever’s “2021 Attractions Digital Customer Experience Report” makes use of a standardized set of standards throughout essential components of the digital buyer expertise together with web site, social media and total model. The ensuing report offers a benchmark rating that permits sights to see how they evaluate to trade friends and establish areas for enchancment.
An attraction’s web site is without doubt one of the first contact factors for a possible visitor, serving as expertise primary. It additionally serves as a predominant supply for info and ticket purchases. For the aim of this report, assessments had been carried out on cellular and desktop design, web site efficiency, ADA compliance, search engine marketing, security callouts and total expertise. In regards to internet expertise, the outcomes confirmed 75% of sights scored under passable on cellular and 68% scored under passable on desktop.
With customer support more and more extra social in nature, social media was weighted highest throughout the three digital buyer expertise areas. The objective of an attraction’s social media presence is to create genuine touchpoints for his or her guests to make sure attendance consideration. High marks got for sights that included the next: value-focused content material, a various social media channel combine, excessive engagement metrics, considerate engagement methods, affinity constructing and efficient use of influencers. The findings uncovered 29% of sights are successfully utilizing influencers to develop their attain, whereas 64% had zero noticeable partnerships in place. In addition, solely 44% of sights are actively partaking their audiences on social media.
To guarantee a excessive buyer lifetime worth versus one-time visits, it is vital to have a look at sights as a model and never simply an leisure vacation spot. Of well timed significance, the report assessed how an attraction’s COVID-19-related communications aligned with the model and the prevalence of this messaging all through key digital buyer contact factors. Other areas of consideration had been perceived model worth, buyer sentiment, differentiated model positioning, message readability and emphasis on buyer loyalty. The report confirmed 42% of the sights assessed weren’t successfully speaking the advantages of their loyalty or membership program and 20% had no membership program in place – offering alternatives for elevated long run model engagement.
For extra info and entry to the complete report, go to laneterralever.com/industries/entertainment-attractions-marketing-agency/attractions-marketing-digital-customer-experience-report
ABOUT LANETERRALEVERRecognized as one of many area’s largest leisure and sights advertising and marketing businesses, Phoenix-based LaneTerralever offers research-based insights to create award-winning buyer experiences that drive ticket gross sales, loyalty and lifelong worth – all whereas sustaining a shopper satisfaction Net Promoter Score of 82, in comparison with an trade common of 15.
LaneTerralever offers model technique, person expertise design, web site growth, content material advertising and marketing, social media, influencer advertising and marketing, media technique, inventive, video manufacturing and public relations companies for shoppers equivalent to Blue Man Group, Red Bull Media House, The Phoenix Zoo, Heard Museum, Desert Botanical Garden, Arizona Boardwalk, USA BMX, Phoenix Suns and Charles Schwab Championship.
For the unique model on PRWeb go to: https://www.prweb.com/releases/top_100_u_s_attractions_ranked_in_digital_customer_experience_report/prweb17819183.htm
