Have you thought-about Reddit for your advertising efforts?
Once thought-about a extra untamed nook of the net, the platform has been working to clean-up its platform of late, as a way to assist each maximize neighborhood engagement and enhance advertiser attraction.
And these efforts have been paying off – again in December, Reddit reported that it averaged 52 million each day energetic customers in October 2020, which represents a 44% year-on-year enhance in energetic engagement. Pew Research additionally just lately reported that Reddit was just one of two platforms that is seen a big rise in US utilization over the previous two years, whereas the platform additionally serves over 350 million month-to-month actives, and has a broad vary of area of interest, engaged communities on a variety of topics.
It will not be the primary platform that springs to thoughts when contemplating social media advertising, however its case is getting stronger, and it might be price additional investigation for your efforts.
To present some extra context on this, Reddit just lately shared this up to date infographic on platform utilization, which additionally outlines its present vary of advert instruments.
You can discover out extra at Reddit’s new Ad Formula marketer hub.
