Award-winning, built-in advertising and marketing and communications company Cramer-Krasselt (C-Okay) has launched key influencer advertising and marketing traits and techniques. In C-Okay’s Guide to Influencer Marketing within the Age of COVID-19, the company identifies how manufacturers can higher make use of influencer advertising and marketing now, and within the months forward, as a robust car to realize attain, drive gross sales, develop consciousness and construct model loyalty.
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New information helps manufacturers navigate influencer advertising and marketing within the age of COVID-19.
C-Okay’s information will assist model entrepreneurs:
Identify ways in which manufacturers can associate with influencers to drive outcomes past upper-funnel discovery.
Understand the significance of embracing rising platforms as they supply influencers extra artistic energy than ever.
Tap into the facility of livestream collaborations to humanize the model and strengthen relations with an already passionate viewers.
Embrace the ways in which influencers can make the most of social commerce to dramatically cut back steps within the conversion funnel.
Leverage new channels the place influencers are lively to interact clients by means of the facility of non-public connection.
“Knowing the impression that influencer advertising and marketing has, C-Okay analyzed each the newest traits in addition to the outcomes from our shopper applications to determine key traits that may assist manufacturers efficiently develop their influencer applications this yr and past,” mentioned Mary Gura, senior vp, director PR/social at C-Okay. “The information not solely provides finest practices but additionally provides insights into ways in which manufacturers can optimize their influencer partnerships.”
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In 2020, C-Okay executed quite a few influencer applications, incorporating the traits and proposals supplied in its new information. At the peak of the pandemic the company employed a lower-funnel influencer technique to assist T. Marzetti efficiently overcome the challenges of a brand new product launch. For Montchevre® Goat Cheese, the company tapped right into a viral TikTookay pattern to capitalize on the at-home cooking motion. Reaching new audiences, C-Okay developed a collaboration between Porsche and PUMA that was promoted by influencers who helped convey the long-lasting 911 Turbo heritage to focused sneaker tradition.
In March, Cramer-Krasselt was named “Outstanding Non-Traditional Agency” within the 2021 PRWeek Awards and can be a finalist within the coveted PRSA Silver Anvil Awards for its collaboration between Porsche and PUMA.
