Ashwin Sivakumar is the co-founder and chief of digital business progress of the JugularSocial Group. JugularSocial helps enterprises construct, validate, scale digital business fashions and income streams.
In a profession spanning greater than 15 years in digital business transformation and advertising and marketing, Ashwin has helped 50+ shoppers to faucet into new digital business fashions and positioning alternatives. He has made strategic contributions to main enterprises in areas like Healthtech, SAAS, enterprise software program, and e-commerce who’ve efficiently prototyped, launched, and expanded their digital companies beneath his steerage.
Ashwin’s distinctive background and profession journey in converging areas like informatics, clustering science, creativity, and design give a robust aggressive depth to his Digital Marketing and Business Practice. His pursuits are in main transformational digital advertising and marketing roadmaps and digital business improvements for Enterprises. He makes use of his huge expertise in Creative Digital Strategy, Digital Marketing Techniques, and Social Media to create new Digital Business Models and New Digital Consumer Experiences.
JugularSocial was cited in the league of high international startups (TiE 50) in 2015 by TiE Silicon Valley. JugularSocial is acknowledged as a ‘Greenlight firm with Exceptional Potential’ by UK Trade & Investment Agency (UKTI) and is part of the UKTI Global Entrepreneur Programme. Ashwin Sivakumar was chosen as a fellow of prestigious organizations like the World Life Science Forum in 2004 and the Startup management program in 2011. He was additionally a finalist at the coveted British Council Young Creative Entrepreneur Awards again in 2010.
We caught up with Ashwin Sivakumar, in context to JugularSocial Group’s enlargement and launch plans in Chennai.
Tell us about JugularSocial Group’s journey over the years?
Since 2010, we now have achieved some pioneering work in the area of marketing-led digital transformation. This method to digital transformation is related to our apply over the years to make use of advertising and marketing campaigns, communication, and information insights as the central business choice assist device to drive bigger digital transformation priorities. This method places revenues and buyer wants at the core of rework priorities.
We have been credited for enabling some iconic digital firsts for Enterprises in India together with the first on-line dwelling shopping for framework and the first chatbots for Hospitals.
JugularSocial Group, over the years, has specialised in main the core digital business transformation and progress blueprints for a lot of incumbents and digital-first start-ups. The firm’s capabilities embody proprietary sector-specific frameworks for programmatic promoting, buyer acquisition, and engagement.
What are your key business choices?
For sectors like healthcare and actual property, we offer an built-in method to digital transformation. This is led by buyer wants and prioritized primarily based on what would drive buyer acquisition, loyalty, and new business fashions. These are areas that want deep area experience and understanding of sophisticated buyer journeys.
In one other essential business line, we function a portfolio of digital businesses with sturdy practical depth for supporting digital business progress, monetisation, advertising and marketing, promoting, creativity, and content material wants of new-age start-ups working in E-commerce, Fintech, B to B tech, EdTech, and Food tech.
What are the new initiatives linked to your Chennai enlargement?
Our new providing, a singular answer for digital skilling and hiring shall be headquartered in Chennai. This vertical goals to resolve some key business challenges in figuring out skills with deep and area of interest abilities in core areas of digital business.
Chennai may also be the dwelling to our new content material advertising and marketing portfolio company. We are presently closing in on a pair of key management roles.
Our portfolio of businesses is groomed to supply deep experience throughout important digital progress areas like efficiency advertising and marketing, digital property, interactive content material, and inbound advertising and marketing.
What have been the key driving components to decide on Chennai for a digital business like yours?
Chennai is dwelling to a spread of essential incumbents and promising start-ups which have enormous potential to create new digital business fashions and buyer experiences.
The e-commerce business’s progress fee in India, for every of the subsequent 4 years, is anticipated to be 27%. So, Chennai is a vital location for our agency-line of business.
Chennai can be dwelling to some of the best academic institutes and analysis centres. We sit up for working intently with them by our new EdTech choices.
Especially with Covid altering the business panorama, what are your business priorities?
We are evolving from a decade-long bootstrapping journey. So, sustainability and profitability have been our solely decisions. This perspective and method have positively helped us by these Covidien phases.
Core to the subsequent section of any business progress is digital business mannequin innovation. Since we’re one of the entrance runners in enabling that for enterprises, it makes us optimistic about our progress journey forward.
We need to obtain the subsequent 5x progress in the subsequent two years with out taking the focus away from fundamentals like money flows, sustainability, and profitability. Our new verticals, high quality of expertise, expanded vary of options, service supply innovation and companions are central to those progress plans.
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