Racing’s future is now | RACER

This week marks the twenty ninth anniversary of the launch of RACER journal. I couldn’t have imagined the journey that started when RACER debuted in a crowded motorsports artwork gallery on Pine Avenue in Long Beach, CA on the night of April 11, 1992 (above). Today, RACER journal is considered one of only some high-quality racing publications left. Thankfully, we take pleasure in a excessive 70% renewal charge and RACER’s paid subscriptions grew by greater than 13% in 2020.

In addition to our typical 42,120 print and digital circulation, our staff is proud that the digital model of the Spring 2021 Season Preview version of RACER is being distributed to an extra 35,000 members and supporters of The Henry Ford Museum of American Innovation to have fun the opening of their massively spectacular “Driven To Win – Racing in America” everlasting exhibition introduced by General Motors. Similar packages are deliberate with different main motorsport and automotive museums as our sport strikes previous the pandemic and into its subsequent nice period.
Our mission stays because it was to start with. RACER was created to share the heroic energy and unique great thing about our sport and to remodel curiosity into curiosity that turns into a lifelong ardour for racing. We always remember that racing is an inspiration-powered enterprise and due to the eagerness and devotion of dedicated racing followers, our RACER digital viewers continues to develop at an astonishing charge. In the primary quarter of 2021 our website customers elevated 42.56% over Q1 2020 and we noticed our highest consumer visitors month in historical past with February delivering 1,224,218 distinctive customers together with our highest single visitors day (to this point) on Saturday February 6 with 313,256 customers visiting our website. Quarter one 2021 additionally delivered 751,645 extra customers than in Q1 2020 and general customers got here in at greater than 2.5 million and never removed from the consumer tally for all of 2017!

Q1 2021 additionally marked the primary time in our website’s 24-year historical past whereby common month-to-month consumer visitors was above 900,000. One key motive for this outstanding progress is the excessive vitality and engagement of RACER’s readers who generated 1,115,203 shares of tales instantly from our website within the first quarter.
Unlike some rivals, 88.33% of our website viewers originated from North America in Q1 2021. The following metros led the best way: 1) Los Angeles, CA; 2) Indianapolis, IN; 3) Chicago, IL; 4) Sacramento-Stockton-Modesto, CA; 5) New York, NY; 6) Atlanta, GA; 7) Orlando-Daytona Beach-Melbourne, FL; 8) Charlotte, NC; 9) Dallas Ft Worth, TX; 10) Boston, MA – Manchester, NH.
In Q1 2021 our RACER viewers trended youthful with the 18-24 age phase main with 70.19% progress in comparison with Q1 2020. Those beneath the age of 55 now signify 58.03% of RACER.com’s on-line viewers versus 55.36% in Q1 2020.
RACER’s social media and off-site distribution channels comparable to Apple News and Google News additionally delivered spectacular visibility, attain and engagement as detailed under.

As we emerge from the shadow of the worldwide pandemic, the 2021 racing season is shifting into excessive gear and our RACER industrial and RACER Studio groups are working with main racing collection, producers, sponsors and groups to develop promoting and content material advertising and marketing packages that leverage our ever-growing attain and engagement. On Wednesday, April 14 we are going to launch INDYCAR Debrief, a video program powered by the NTT INDYCAR Series and introduced by Firestone. It will probably be co-hosted by Jen Horsey and IndyCar racer Conor Daly – who, I’m proud to say, made his debut on the RACER launch occasion in 1992. Conor has actually come a good distance, however so have we and none of this is able to have been doable with out the help of our loyal readers, advertisers and collection companions to whom I supply a honest thanks.
The youthful Daly’s relationship with RACER began proper in the beginning of either side’ journeys – and each have come a good distance since.
As we now stay up for our thirtieth anniversary in 2022, I might additionally wish to thank RACER Editor-In-Chief Laurence Foster and RACER.com Editor Mark Glendenning together with Founding RACER Publisher Bill Sparks, Associate Publisher Bruce Kukuk and Accounting Manager Sandra Carboni-Alexander for main the best way to this milestone second. Along with them, our RACER Media & Marketing, Inc. possession group that features myself and Rob and Chris Dyson salute our complete staff: Andrew Crask, Joey Barnes, Steve Nickless, Rob French, Raelyn Stokes, Nick Lish, George Tamayo, Molly Binks, Victor Uribe, Philip Royle, Paul Laguette, Ree Tucker, D. Randy Riggs, Cyndi Paceley, Scott Pacely, Rick Bisbee, Robin Miller, Marshall Pruett, Kelly Crandall, Chris Medland, Marty Fiolka, Richard James, Eric Johnson and Ryan Kish together with ace photographer Michael Levitt and his nice staff at Motorsport Images USA.
As I’ve written earlier than, I imagine that this season would be the restart of a lifetime for our sport, so please take into account RACER as your drafting associate within the race for viewers and engagement. Racing’s future is now, so let’s win this race collectively.
All one of the best,Paul PfannerFounder and CEO,Racer Media & Marketing, Inc.
Commercial staff contact data:
Raelyn Stokes, Business [email protected] / 949.417.6705
John Chambers, Global [email protected] / +44.0.7770.643749
Rick Bisbee, Advertising [email protected] / 312.285.8720
Bruce Kukuk, VP & Associate [email protected] / 949.417.6720