Conagra Foods (CAG), Twitter (TWTR) – Doge Treats: How Conagra Brands Is Using Dogecoin To Beef Up Social Media Marketing For Slim Jim

Conagra Brands (NYSE:CAG) could possibly be utilizing the facility of Dogecoin (CRYPTO: DOGE) to assist develop the social media following for its Slim Jim model of meat snacks.
Slim Jim and Doge: Dogecoin was talked about on the corporate’s most up-to-date earnings name. Slim Jim constructed its on-line neighborhood on memes, and that makes Doge and Dogecoin a “pure match for our model,” CEO Sean Connolly mentioned within the firm’s most up-to-date earnings name.
“We’ve seen a market uptick in viewers interplay, together with direct engagement and advocacy from the individual that created Dogecoin as you possibly can see on this slide,” Connolly mentioned, including that the corporate even noticed direct engagement from the individual that created Dogecoin.
The use of Dogecoin memes has elevated model consciousness for Slim Jim. The firm has primarily used Twitter (NYSE:TWTR) as its place to make use of Doge memes. The firm’s Instagram account has 1.3 million followers and has been energetic in utilizing different widespread memes outdoors of the cryptocurrency world.
Twitter followers are up 160% for Slim Jim, in keeping with the corporate’s third quarter presentation. In a 25-day interval, the corporate noticed 35 million natural Twitter impressions, which is excessive for an account with 75,000 followers.
Slim Jim was topped the champion of the Adweek March Adness Bracket match that includes 64 manufacturers. It beat Doritos, Pepsi, Amazon, Wendy’s, M&M and Oreo in head-to-head match-ups.
Related Link: If You Invested $1,000 in Dogecoin On Jan 1, 2021, Here’s How Much You’d Have Now
Why It’s Important: Conagra Brands has a big portfolio of nicely-identified meals manufacturers like Duncan Hines, Healthy Choice, Hunt’s, Reddi-wip, Vlasic, Bird’s Eye, Orville Redenbacher’s, PAM and Udi’s Gluten Free.
Third quarter gross sales for the corporate have been up 8.5% 12 months-over-12 months, coming in above firm steering. The firm noticed sturdy efficiency in its grocery and snacks enterprise, which was up 10.8% 12 months-over-12 months and comprises the Slim Jim model.
Several manufacturers within the Conagra Brands portfolio noticed sturdy market share positive factors and family penetration within the third quarter. Sales of Slim Jim have been up 29.4% 12 months-over-12 months within the third quarter, which was the second finest acquire of the corporate’s snack manufacturers.
“We stay assured that every of our retail domains — frozen, snacks and staples — is nicely-positioned to maintain the advantages of the eat-at-dwelling habits shoppers have developed in the course of the COVID-19 pandemic,” Conagra Brands CEO Sean Connolly mentioned.
Some Slim Jim merchandise is offered out. The huge query could possibly be whether or not Slim Jim will use Dogecoin in full scale advertising campaigns and on packaging and merchandise.
Benzinga reached out to Conagra Brands for remark however didn’t hear again.
Photo courtesy Slim Jim Twitter account.

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