Applications have opened for three programs that purpose to support Nova Scotia tourism companies with growth and advertising and marketing
Applications at the moment are open for three Tourism Nova Scotia programs that purpose to support companies within the province with growth and advertising and marketing.
On April 14, Nova Scotia introduced the three programs will present greater than $2 million in funding to members to support their 2021 and 2022 growth and advertising and marketing efforts.
“We’re proud to as soon as once more supply these programs to support Nova Scotia’s tourism industry,” Michele Saran, Tourism Nova Scotia’s CEO, stated in a information launch. “This sort of support is way wanted because the industry continues to expertise the impacts of COVID-19. These programs have confirmed outcomes —producing gross sales, consciousness and digital adoption for our members and the industry as a complete.”
The three programs embrace the Digital Content Marketing Program, the RADIATE Tourism Program and the Tourism Digital Assistance Program. Each program was supplied up to now together with final yr.
Businesses that qualify for the programs embrace these centered on tourism and concentrating on travellers akin to eating places, out of doors journey operators, points of interest and people centered on lodging and occasions.
While every program focuses on growth and advertising and marketing, each targets particular wants a enterprise could require.
The Digital Content Marketing Program will assist tourism companies and organizations create on-line advertising and marketing campaigns with pictures and movies.
The RADIATE Tourism Program will assist companies develop tourism packages and as much as $5,000 in digital advertising and marketing support.
“Based on our analysis, we’ve checked out what is going to enchantment to our Nova Scotia and the Maritime markets, and we work with the companies to assist develop these journey packages that may enchantment,” Darlene MacDonald, Tourism Nova Scotia’s Director of Sector Development, stated. “Certainly, what we’ve seen final yr once we delivered these programs was, it was an ideal alternative for companies to reposition and develop packages that additionally enabled us to rediscover Nova Scotia.”
The third program, referred to as the Tourism Digital Assistance Program, is obtainable in partnership with Digital Nova Scotia.
It affords members as much as $5,000 in providers from digital consultants for facets akin to web site growth, digital advertising and marketing and e-commerce instruments.
“It’s an ideal win-win program as a result of we’re supporting each the tourism companies, but in addition supporting the numerous digital service suppliers all through the province, so it’s benefitting these two sectors,” MacDonald informed NEWS 95.7’s The Rick Howe Show.
“We’re actually lucky in Nova Scotia to each have Digital Nova Scotia as a company however to have the range and extent of digital suppliers from one finish of the province to a different.”
Both the Digital Content Marketing Program and the RADIATE Tourism Program have software deadlines of April 28.
The Tourism Digital Assistance Program’s deadline is May 5.
“For essentially the most half, what we’re doing is working with companies and offering the providers to allow them to do enterprise,” she stated. “So, we’re not slicing cheques.”
More info on the programs and how you can apply could be discovered on Tourism Nova Scotia’s web site.
