Now in its tenth yr of enterprise, 3rdspace – the Sydney-based content material firm – has introduced that it’s increasing its provide to the UK.
This enlargement is pushed by consumer demand and beneficial development in content material advertising. Founder of 3rdspace, Rob Logan, mentioned, “it’s a strategic transfer that completely allows us to embody agile working, centered round our purchasers altering wants. Allowing world purchasers throughout Australia, Asia Pacific and Europe, to have 24/7 entry to a broader vary of strategic considering, content material manufacturing and amplification.”
3rdspace UK can be headed up by Partners Rachael Sullivan, as Strategy Director, and Kat Martin as Client Director, with the prolonged 3rdspace providing being primarily based in Yorkshire, England. Rachael Sullivan was a giant a part of the event of the 3rdspace providing in its early days, working with Founder, Rob Logan, to outline the companies purpose-based strategy to creating content material.
Sullivan (pictured proper) has most not too long ago labored within the UK as Strategy Director for Intermarketing Agency with different company expertise at Ogilvy & Mather, and model aspect roles, together with heading up Brand & Creative Strategy for Vodafone Australia. This function sees her return to 3rdspace as a UK Partner, heading up technique globally.
Martin (pictured left) and Sullivan met after they labored collectively at Intermarketing Agency, the place Martin was beforehand Client Director. She brings a wealth of 360 advertising expertise from each brand-side, at Sony Music and Universal, and agency-side the place she headed up world groups for adidas, The North Face and Anytime Fitness, and extra not too long ago, content material choices for UK manufacturers Whole Earth and Clipper Teas.
Sullivan mentioned, “the previous yr has been robust, however it’s additionally been an thrilling time to work with 3rdspace’s purchasers. Attitudes in the direction of consumerism are altering and we’re seeing a necessity for better reference to model goal at a business-to-business stage. It’s a personally rewarding strategy and one that’s confirmed to drive enterprise outcomes for our purchasers.”
Martin added, “the timing is true for Rachael and I to begin this new enterprise within the UK. Our purpose-led proposition is an ideal match for the present enterprise local weather and, most significantly, customers altering calls for via the pandemic. It’s clear the necessity for good high quality artistic content material and communications is stronger than ever.”
“While conventional huge funds promoting has taken a tumble, content material has gone from strength-to-strength. We purpose to supply a strong answer for manufacturers trying to construct engagement with their clients, with out having to spend money on giant scale conventional promoting.”
3rdspace founder Rob Logan mentioned, “this determination to increase is well timed given our current win of three worldwide CMA content material awards, together with Strategy, Best Use of LinkedIn and Best Use of Video. While Kat and Rachael’s expertise and keenness offers me a number of confidence in with the ability to lengthen our providing to a variety of worldwide manufacturers we’re working with.”“Rachael has been part of our household and a trusted accomplice via the expansion of the enterprise in Australia. When Rachael prompt Kat come on board it felt like a pure match – they’ve an excellent working relationship from their earlier roles. We are completely aligned on serving to manufacturers with goal create content material that pertains to the values of their clients and doing it in a approach that drives actual motion and outcomes.”
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