With 5 billion individuals on this planet that may ship and obtain SMS messages, entrepreneurs have began including textual content messaging as a further channel to drive consciousness and conversions. SMS advertising and promoting is rising at a stunning price, with 37.2 million individuals who accepted to obtain SMS commercials by 2016. This quantity is anticipated to develop to 48.7 million by 2020.
Use video advertising to have interaction your target market
Video advertising is utilizing movies to promote and market your services, whereas rising engagement in your digital and social media channels. One of the perfect methods to make your messages extra participating is to use video in your SMS advertising. The sorts of movies you possibly can create rely on what you are attempting to obtain. Here are some sorts of movies you possibly can promote:
Informative movies
Company overview movies
Product/service demonstration movies
Company tradition movies
Customer testimonial movies
Branded mini documentary movies
Partner movies
Podcast video
Explainer movies
Event movies
Using video in your textual content message advertising campaigns not solely caters to your clients’ preferences, however it additionally helps you join together with your viewers on a deeper, extra private stage. Simple, plain-text messages are restricted to 160 characters and maybe an emoji or two. But with video advertising, you’re sending your message throughout higher. Because you’re combining speech with facial expressions, bodily gestures, and tone of voice—all of which might generate stronger feelings and motivation to act than a short SMS can usually obtain.
Enrich your buyer testimonials with movies
Transform your buyer testimonials or case research into a brief video. Interview kind movies are one of the best ways to seize how happy your shoppers are together with your services. Video testimonials despatched by way of wealthy textual content messages can assist you enhance your gross sales pipeline, shut extra gross sales and develop your corporation.
This kind of movies provide one other stage of rapport together with your prospects. As a model, you’re including extra transparency and dedication if you end up working carefully together with your clients in order that each events get the perfect consciousness.
One nice instance that one among our clients use video for is Southend United. The sports activities business has been affected by COVID-19 lockdowns and the monetary influence was large. Keeping fan engagement charges up was a wrestle. But VoiceSage helped Southend United enhance their fan engagement and cross-selling with SMS notifications and RMM. Our consumer included pay per view presents of their campaigns, participating followers with articles and particular video interviews with the managers and gamers.
Storytelling by way of wealthy messaging
Break the boredom of studying with lively, dynamic wealthy content material like movies. VoiceSage’s Rich Media Messaging campaigns are the improved model of a plain SMS message. In at this time’s quick paced setting, it’s essential to develop communication channels together with your clients in a approach that’s handy for them and fascinating.
Rich messaging is the subsequent evolution of SMS. VoiceSage facilitates top quality buyer interactions by supplying you with the facility of wealthy messaging. Improve conversations and buyer contact by including video to your textual content messages.
Interactive content material, like some SMS and MMS campaigns, generates extra conversions in contrast to passive content material stats. And how-to movies are a good way to clarify particular options of your product or present extra info on use instances.
Increase gross sales with product demo movies
A 30 second explainer video can say greater than a 1000 phrases weblog submit. People are busy. No one desires to learn by way of countless pages to discover the data they want.
With so many easy-to-use, top quality platforms for locating and watching movies, most clients are turning to wealthy media when they need to be entertained, study new expertise, analysis merchandise, or know an organization higher.
So, ensure each alternative you’ve, to embrace movies in all of your communication channels. You can embed movies in electronic mail, web sites, wealthy messaging campaigns, SMS, WhatsApp and extra.
One of the information that we advocate is to create eye catching video thumbnails to enhance clicks and views, and in addition contemplate selling movies in cell advertising loyalty packages. These helps cut back buyer churn which is without doubt one of the largest issues many corporations face.
Video advertising wrapped-up
The potentialities and alternatives for together with movies into present advertising campaigns and buyer expertise initiatives have by no means been higher. If you have an interest in studying extra about our options, guide a demo now.
