LONDON — Tin Man has appointed Sean Allen-Moy as its first head of company and media to steer its rising “corpsumer” follow.Allen-Moy joins from The Academy the place he had been a director throughout the company’s corpsumer portfolio since final June, and was beforehand head of enterprise at W, main its blended B2B/B2C providing for over three years. He has labored with shoppers together with Jaguar Land Rover, Pret a Manger, The Stylist Group, WeWork and Ministry of Sound.Before transferring to company, Allen-Moy was a producer for Sky News, Sky Sports News and BBC Radio 2’s Jeremy Vine Show, and a reporter and newsreader for TalkSport, BBC Radio 1 Newsbeat, Absolute Radio and the Guardian Media Group.In his new function, Allen-Moy can be working with Tin Man shoppers together with Virgin Media, Guide Dogs, The Office Group, LNER and Plenty of Fish. He will even head up the company’s media crew, performing as a senior advisor and coach throughout the complete shopper portfolio.Tin Man Founder and CEO Mandy Sharp stated: “Sean joins our senior administration crew at a extremely thrilling part in our development and can be an enormous a part of Tin Man’s trajectory in 2021. We are seeing an increasing number of shoppers shopping for each our shopper and company experience however with the inventive aptitude that we’re recognized for – Sean’s expertise marry the 2 completely.”She added: “Despite the pandemic Tin Man has continued to develop and now we have expanded into different areas; we’ve all the time been referred to as a inventive comms company and we’ll all the time be that, however the channels via which we play have prolonged via earned, influencer advertising, content material and paid social. We count on to be saying extra hires all year long to this impact.”Allen-Moy stated: “There’s no such factor as a pure shopper or company story – media don’t see manufacturers or corporations that approach and neither do the general public. company really understands what a model has to say and helps them talk it in a approach that engages the world at giant. Tin Man stands alone in its energy to alter shopper behaviour and model notion, the prospect to affix the company at such an thrilling time was a no brainer.”
