Leading the 2021 Ecommerce Charge: Session standouts

Mark your calendars. Leading the 2021 Ecommerce Charge, the first of six live-streamed half-day occasions from Digital Commerce 360 this 12 months, is quickly approaching. With lower than one month to go till the occasion on Thursday, May 20, our editors and researchers have hand-picked classes attendees received’t wish to miss.
Each of our moderators or interviewers has met with our roster of shops to dig into the most urgent points they plan to debate intimately for every session.
Below are some session spotlights:
Our Curbside Story
Retailer: Jon Abt, co-president, Abt ElectronicsInterviewer: April Berthene, Digital Commerce 360
Session notes:

Is launching curbside pickup actually price it should you solely have a number of shops? Electronics service provider Abt—which solely has one retailer—says, definitely, sure. Abt co-president Jon Abt will share Abt’s curbside pickup story, reminiscent of why it determined to launch the function, how widespread it was and a few tweaks it made to the program all through the pandemic.
The Social Story
Retailer: Gretel Going, founding father of Fortune & FrameInterviewer: Tabitha Cassidy, Digital Commerce 360
Session notes:

May 20, 2021 – May 20, 2021

Online Only

Gretel Going, founding father of customized jewellery retailer Fortune & Frame, will talk about the methods she makes use of social media to develop a following, construct a constructive status for her model and join with clients. So far, natural social media ways have labored greatest for the retailer. Fortune & Frame’s influencer advertising program is exclusive in that every one of the influencers it really works with are both earned influencer relationships the place influencers speak about her model naturally and organically as a result of they prefer it—or real-life clients. The model believes that this strategy ends in extra genuine content material that will increase engagement. Fortune & Frame’s signature lockets have attracted followers like Whoopi Goldberg, Kate Hudson and Solange Knowles.

Panel: Focus on Fulfillment: From the distribution heart to the doorstep—how retailers are delivering the items
Retailers:
Bob Goodliffe, CEO, Cyberweld.comLev Peker, CEO and director, CarParts.comAdam Greenberg, president and founder, NorthShore.com
Moderator: James Melton, Digital Commerce 360
Session Notes:

There might be a lot floor to cowl on this 30-min jam-packed session.
Panelists plan to debate:

Supply chain issues: The blocking of the Suez Canal made worse an already-stressed provide chain. Additionally, shortages of transport containers are one other critical challenge.
Forecasting: On-and-off lockdowns and the unsure timetable of stimulus checks are making demand powerful to forecast.
Strained carriers: FedEx and UPS are nonetheless working at full capability, which makes it arduous to enhance transport instances. What used to ship in about 2.5 days now ships in 5 days.
Staffing up warehouses: Panelists cite a scarcity of warehouse employees as one other drawback.

Leading the 2021 Ecommerce Charge is designed to pack as a lot ecommerce evaluation, knowledge and revenue-generating concepts into 4 fast-paced hours as doable. This first-of-its-kind interactive expertise will premiere on Thursday, May 20, from 10 a.m.-2 p.m. CST and have analysis and knowledge not but launched to the public, tactical recommendation on the way to higher handle digital operations and ecommerce development predictions. It additionally will incorporate the real-life experiences of shops into every dialog. Attendees will be taught new methods to rapidly and creatively drive income in 2021 and past.
Secure your spot and get a primary have a look at our ecommerce analysis and knowledge and go away with the instruments you have to drive income and work smarter in 2021 and past. Learn More.
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About the Author: Amanda