(PRESS RELEASE)Social media interplay is now woven all through most Americans’ every day lives. 90% of Millennials, 77% of Gen X, and 48% of Baby Boomers are energetic social media customers, some might spend on a median three hours per day scrolling and messaging.
The photographs, articles, and adverts that customers scroll previous on Facebook, Instagram, and Twitter inform shopping for selections greater than ever. This is true even, or particularly, for greater value and luxurious purchases, as shoppers analysis every little thing from couches to vehicles on-line.
Independent jewelers should reap the benefits of social media to get in entrance of prospects and information their selections, even with out paid promoting. The secret is to use your feeds to present the human face of your model.
Showcase Your Values and Personality
The content material you create for social media needs to be completely different from content material to your web site or e-newsletter as a result of you may share posts up to a number of instances a day. This provides you a chance to get extremely private, particular, and artistic with your messaging.
When guests come to your social media profile, what would you want them to study you? Think past merchandise and promotions to the values of your online business and character of your workforce, then talk these by way of attention-grabbing photographs and captions.
For instance, relatively than sharing a generic picture of a diamond ring and writing “We have the most effective offers,” share a photograph of an excited buyer flashing her new engagement ring and write “We reside to put smiles like these on each buyer’s face!”
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Don’t assume on-line retailers have the upperhand with social media advertising and marketing. If you might be real and avoid generic posts, social media customers can rapidly develop a bond with your model that will increase belief.
