ARPR is ranked as one of many high Tech PR Agencies within the nation by O’Dwyers, and a Small Agency of the Year and Top Place to Work by PRNews. Combined, our group executes built-in communications campaigns that make information in shops similar to TODAY Show, TechCrunch and WSJ, and drive leads utilizing a strategic mixture of content material advertising and marketing, social media and lead gen actions.
ARPR is searching for an account director with 7-10 years of selling and PR expertise in B2B expertise public relations to play an integral position in our rising cloud apply group, representing international shoppers that span MarTech to enterprise mobility to retail tech and past.
As a younger, entrepreneurial firm, ARPR will supply the cloud account director the chance to strategize with high-tech firms on the epicenter of one of many world’s fastest-growing industries, whereas receiving fast-track management alternatives that one wouldn’t purchase at a conventional company or at an in-house place. So, in case you are a seasoned built-in communications practitioner who can suppose critically underneath time constraints, has a confirmed observe file of media relations success and technical writing abilities, and has a ardour for shopper service – this job is for you.
REQUIREMENTS
Extensive data of SaaS business, together with its subsectors and the media panorama
Exceptional long-form and short-form writing abilities; expertise with each technical and artistic storytelling and the flexibility to adapt to completely different types, voices, tones and personas
Ability to rapidly be taught and articulate the important thing messages of complicated applied sciences, enterprise targets and aggressive differentiation to each inside and exterior stakeholders
Experience in confidently offering counsel, suggestions, crucial suggestions and training and in presenting outside-the-box alternatives to high-level stakeholders
Confident crucial thinker and confirmed capacity to suppose deeply on the fly
Impeccable smooth abilities, similar to group, prioritization, consideration to element and management
RESPONSIBILITIES
EXECUTION/STRATEGY/CONSULTATIONServe as an account lead and/or strategist on 3-5 key safety accounts, constructing nice relationships with shopper contacts based mostly on belief and respect. Lead and execute various media relations methods and campaigns; produce high-caliber writing assignments similar to bylines, case research, award submissions and fast response statements. Coach shoppers and supply suggestions by main inside and shopper conferences, managing built-in comms campaigns, guaranteeing the standard of labor produced by junior group members and growing key account plans (e.g., tradeshow activations, influencer advertising and marketing plans, product launch plans, company messaging portfolios, government social methods, and so on.). In addition, help an extra 2-3 accounts with technical abilities (ideally, media relations, content material advertising and marketing and social media prowess) and concepts/collaboration.
REPORTINGMeasure shoppers’ media, social media, lead gen and advertising and marketing outcomes and successfully translate analytics into actionable insights and suggestions that always drive success and push the boundaries of what a PR agency can obtain.
MENTORING AND COACHINGThis position will co-lead ARPR’s internship program together with his/her cohorts, in addition to lend insights, present suggestions and supply help to the management group because it pertains to the cultivation of junior group members and shopper service.
MARKETING AND BIZ DEVSupport firm advertising and marketing via the curation of thought management content material and collaborating in talking engagements. Drive renewals and upsells for respective shopper portfolio. Occasionally help new enterprise pitches and proposal improvement, based mostly on lead origination, technical abilities wanted, and so on.
DESIRED SKILLS/PROFICIENCIES
Agency expertise required
Existing relationships throughout the expertise ecosystem, together with reporters, VCs, analysts, influencers and types.
Relentless curiosity, a ardour for studying, a service-minded perspective and a relentless want to be your finest.
Required Experience: crafting and executing nationwide and international media relations campaigns; main brainstorm and content material planning periods; supporting new enterprise pitches and speaking with stakeholders
Required expertise: Microsoft Office Suite, newswire service suppliers, media database programs, Google Analytics
Familiarity with: Sprout Social, CMS platforms, HubSpot/Marketo/Pardot/and so on., Basecamp (or different challenge administration software program), Google AdWords, Canva/InDesign/and so on., Mac OS
At ARPR we reside by our group motto: Believe the perfect IN one another, Want the perfect FOR one another and Expect the perfect FROM one another. Our unprecedented dedication to skilled improvement coupled with our “jungle health club” of core capabilities and apply teams creates an surroundings that not solely helps us to PRopel what’s potential for our shoppers however provides a novel expertise for our workers to really change into PR powerhouses.
We’re additionally versatile, enjoyable, collaborative and all the time enter every day with the will to be our perfect. Outside of all of the enjoyable, this place comes with a strong advantages bundle and perks similar to no gown code, fee and bonus compensation applications, limitless trip and versatile workweeks. This place will report back to the cloud apply group director whereas additionally being accountable to our entire Army of Awesome.