As a Head of Growth Marketing, you’ll be focussed on constructing out our shopper’s digital advertising functionality and creating thrilling, new and revolutionary propositions for residential power clients. We have a wealth of expertise however you’ll be anticipated to assist outline the technique and strategy to make sure it’s related for the Australian market. We’ll expect you to assist outline a go to market technique for brand new propositions round electrical autos, in house storage (batteries) and different good house associated services and products. The future of power.
You’ll additionally want to have the ability to adapt and tackle new challenges that you simply would possibly ordinarily think about exterior of your space of experience. If you’re pushed to succeed, have a want to offer distinctive service and wish to work for a corporation you’d be proud to inform your pals about; that is the right alternative for you.
RESPONSIBILITIESYou might be anticipated to:▪ Have general accountability for increasing our digital advertising functionality;▪ Work with inside stakeholders and exterior companies to outline the long run digital advertising technique – after which executing towards it;▪ Engage with inside and exterior stakeholders to assist develop and refine the expansion technique over the quick, medium and long run;▪ Collaborate to assist and execute the general digital advertising technique and enterprise aims▪ Deliver efficient and environment friendly digital advertising campaigns by way of ppc, show and social;▪ Test new and extra revolutionary channels to focus on these extra area of interest audiences – with early adopter applied sciences;▪ Work intently with the design and product groups, to make sure a constant and coherent buyer journey – from acquisition, to onboarding, to in life;▪ Work intently with the design, product and software program groups to create participating content material and touchdown pages for current propositions;▪ Appropriately talk gross sales efficiency to inside stakeholders;▪ Liaise with some members of the crew within the UK, to utilise their information and expertise to assist higher inform advertising selections;▪ Help to develop thrilling and revolutionary propositions to check within the Australian power market – together with, however not restricted to, propositions related to electrical autos, in house storage (batteries) and good house units; and,▪ Use each qualitative and quantitative buyer insights to assist higher prioritise work for your self and the crew.▪ Creating particular digital advertising campaigns and promotions to generate new buyer contacts and extra alternatives for conversion.▪ Social Media facet with group pitches▪ Manage digital media budgets and attend KPIs, buyer and digital interplay targets are met▪ Manage the preparation and execution of the advertising calendar for a number of areas throughout Australia.▪ Collaborate to assist and execute the general digital advertising technique and enterprise aims
BASIC QUALIFICATIONS AND EXPERIENCEYou’ll have:▪ A level in advertising, promoting or equal;▪ At least 5 years expertise in digital advertising roles;▪ Extensive advertising expertise with demonstrable outcomes throughout a number of campaigns;▪ Specialist expertise in web optimization, PPC, Facebook Ads (and different social platforms) and Content Marketing;▪ Experience in an identical position with administration of digital know-how features; and,▪ Excellent stakeholder administration.
PREFERRED QUALIFICATIONS AND EXPERIENCEYou’ll additionally ideally have / be:▪ Driven – you’ll be proactive and motion-oriented;▪ Able to conduct evaluation of advanced information, translating outcomes into actionable deliverables;▪ Experience of having labored in a startup is a plus;▪ Strong verbal and written communications expertise; and,▪ Ability to work successfully throughout inside and exterior organisations
