As an actual property agent, social media is among the most necessary instruments to have in your arsenal. Of course, sharing your listings, selling your providers and posting instructional shopper content material—such because the articles, movies and infographics from RISMedia’s ACESocial—is a good way to make the most of these platforms. In addition to these, there are much more methods to construct higher enterprise and achieve extra leads throughout your accounts.
Because purchasers are the spine of actual property, it can be crucial that they know the way grateful you’re for his or her enterprise. So, as well as to normal content material posts deliberate out in your social media advertising technique, ensure to shine a light-weight on your purchasers to not solely present your appreciation, but additionally increase your engagement throughout a number of platforms.
Need some concepts on how to spotlight your purchasers on social media? Here are 4 methods you possibly can showcase the individuals most necessary to what you are promoting, that includes examples of posts for Facebook, Instagram and Twitter.
Highlight: Client ClosingAfter your entire arduous work and efforts find the right dwelling in your purchasers, closing is among the most fun and celebratory days within the transaction course of. Since this can be a memorable occasion, supply to take a photograph of your purchasers in entrance of their new dwelling!
Share your success (and their pleasure) along with your social circle. Post the photograph of this particular second, together with a bit bit about your purchasers—perhaps they wished a house to begin their household or relocated to a brand new metropolis for work. This provides your leads and prospects a glimpse into the time and arduous work you’ll present, and when they’re prepared to rent an actual property agent, you can be high of thoughts!
See an instance of a consumer closing put up on Facebook beneath:
Highlight: Client Buying AnniversaryMaintaining relationships with previous purchasers is crucial for actual property brokers, particularly when it comes to referrals. But how will you keep related with these purchasers as soon as they settle into their new dwelling? Post a photograph a yr after they bought!
Remember that photograph you took of your purchasers on closing day? Repost that and need the owners and their household a contented anniversary from the day they moved in.
Your purchasers will see that they’re nonetheless on your thoughts, in addition to refreshing their reminiscence of a life-changing day, making them really feel necessary to what you are promoting. They will doubtless share this put up, creating an natural referral alternative. This may also assist you collect consumer testimonials you can share throughout your different social media platforms sooner or later.
See an instance of a consumer shopping for anniversary put up on Facebook beneath:
Highlight: Client TestimonialsWhether you request a one from a contented consumer or purchase one from posting a closing or purchaser anniversary, as talked about above, consumer testimonials are a staple for actual property brokers. Reviews are a good way to construct belief with potential purchasers, strengthen your model and showcase your abilities, straight from those that labored with you.
Today, leads and prospects begin their agent search on-line and sometimes slender down their choices based mostly on evaluations. In reality, in accordance to a survey performed by ZipRealty, 62% of on-line homebuyers say they’d contact an agent on-line based mostly on wonderful evaluations clearly posted by actual prospects.
See an instance of a consumer testimonial on Instagram beneath:
Highlight: Client Appreciation EventAttending native occasions is a good way for actual property professionals to keep related to their neighborhood. Take this a step additional and host a particular occasion in your purchasers at a neighborhood restaurant, park and even an open home. This won’t solely make your purchasers really feel appreciated lengthy after their actual property transaction is full, however will even showcase your capacity to develop and preserve relationships outdoors of the workplace.
Whether you determine to host a month-to-month comfortable hour celebrating your newest closings with purchasers otherwise you go for an annual summer time barbeque, giving your homebuyers an opportunity to discover their neighborhood, akin to a neighborhood restaurant, in a enjoyable and festive environment is a good way to accumulate testimonials, safe future referrals for what you are promoting and be sure that each consumer is pleased with their choice to select you as their agent.
See an instance of a consumer appreciation occasion put up on Twitter beneath:
Remember, when it comes to social media, it can be crucial for leads and prospects to get to know YOU! Building belief and a very good status will assist you beat out the competitors and assure success in your market. So, as you propose out the following week or month of your social media advertising technique, ensure to incorporate the posts talked about above. Highlighting your purchasers will make them really feel appreciated, in addition to guarantee referrals and future enterprise.
Paige Brown is RISMedia’s on-line content material editor. Email her your actual property information concepts at [email protected].
