Rasna’s new avatar, a flavour ingredient for cake, cookies and jellies

Used in drinks like faloodas, mocktails and milkshakes, Rasna is now positioning itself as a flavour additive for objects like desserts, cookies and jellies.Rasna, identified for its immediate fruit-based focus, is increasing its utilization and involvement within the kitchen this 12 months. The model’s influencer advertising and marketing marketing campaign #LoveURasnaRecipes informs the customers that the product can now be utilized in many different methods than its traditional beverage codecs.The model has tied up with Mellow D, a well-liked rapper, for a music video invoking nostalgia across the iconic model tagline ‘I Love You Rasna’.Rasna has additionally collaborated with chef influencers like Bharatz Kitchen, Kanak Khathuria and MeghnasFoodMagic. It has related itself with well-known regional influencers within the meals class, like Veg Village Food, Simply Swadisht, Tastee with Kiruthiga and Cooking with Benazir. The influencers and cooks explored recipes like ice lollies, orange sponge cake and Rasna mango chocolate balls, Rasna flavoured jelly and Rasna mango shake.The movies have been posted on their respective social media platforms, reminiscent of Facebook, YouTube and Instagram. The marketing campaign has been crafted by Grapes Digital.Speaking on the marketing campaign, Piruz Khambatta, chairman, Rasna, stated, “Lockdown comes with a new regular, and one new regular everyone is experiencing is the urge to turn into a prepare dinner. It has opened the doorways for firms to innovate a number of merchandise that can be utilized as cookery components. How may Rasna be far behind? Our mushy drinks are all the time used for making drinks like faloodas, mocktails and milkshakes. Rasna has taken the lead this 12 months to even make it into an additive to make objects like cake, cookies, jellies and way more, along with our all-time favorite ice lollies.”Speaking on the marketing campaign’s execution, Himanshu Arya, founder and CEO, Grapes Digital, added, “Rasna needed to transfer past boundaries as ‘recipes’ has been essentially the most searched class in 2020 throughout lockdown 1.0 and, given the present state of affairs, recipes goes to turn into enormous in lockdown 2.0 too. Rasna additionally aspired to create one thing completely different this 12 months, which includes them with customers greater than earlier than…” “Influencer advertising and marketing is likely one of the handiest methods to broaden the model’s attain and enhance credibility available in the market. Bloggers and influencers have now acquired a distinguished share within the model’s advertising and marketing methods. Influencers have turn into a mainstream medium within the promoting world.”

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