LOS ANGELES–(BUSINESS WIRE)–Apr 29, 2021–BEN Group, the worldwide leisure AI firm that integrates manufacturers into influencer, streaming, TV, music, and movie content material, at present introduced a banner quarter of progress to kick off 2021. Across its product placement, influencer advertising and marketing, and TubeBuddy enterprise items, BEN Group achieved document income and consumer enlargement, appointed a number of executives to vital management roles, and innovated expertise developments to additional broaden its suite of proprietary AI instruments.Despite a difficult financial yr for the advertising and marketing and leisure industries alike, BEN Group has continued to publish progress and thrive, executing greater than 150 campaigns and driving a record-breaking 213% YoY improve in new consumer bookings in addition to a 59% YoY improve in income. As part of its fast progress in Q1, BEN Group expanded its relationship with and signed a number of new, notable purchasers, together with CarMax, Campari, Vistaprint, and PepsiCo. TubeBuddy, the most important platform for YouTube channel progress and optimization that’s utilized by greater than 6 million creators, additionally had a document quarter, with greater than a 125% improve in new subscribers YoY.In tandem with its enterprise progress, BEN Group additional developed its industry-first AI options to proceed delivering groundbreaking outcomes to its purchasers. BEN Group’s AI improved its potential to foretell content material verticals on Instagram by 180%, serving to manufacturers throughout classes discover the perfect channels for influencer partnerships. Additionally, BEN Group enhanced its predictive capabilities for broadcast tv, growing its accuracy for projecting the preferred new TV reveals by 11%. BEN Group’s first-of-its-kind functionality for tv predictions provides essential transparency to a historically opaque leisure avenue.“A return to normalcy is in sight for the leisure {industry},” mentioned Ricky Ray Butler, CEO of BEN Group. “New productions are gearing again up, area of interest social platforms and options are hitting the scene, and creators have extra monetization choices for his or her content material than ever. There are unbelievable new alternatives for model integration throughout the board, and we’re excited to proceed creating our group, expertise, and processes to usher within the subsequent period of non-disruptive promoting.”To assist the corporate maintain tempo with its fast progress, BEN Group scaled its group all through Q1, hiring greater than 50 group members and selling 55 workers. During this surge in personnel progress, the corporate continued to deal with numerous recruitment methods, with two-thirds of its new group members and promotions being girls. Notably, BEN Group named Anne Biskin as SVP of Client Services; Katrina Frank as VP of Influencer Marketing; Kim Nicola as VP of Business Operations; Pauline Malcolm-Thornton as SVP of Client Development; and Vanessa McCullers as VP of Diversity, Equity, Inclusion and Strategy.Looking forward to Q2 and the remainder of 2021, BEN Group will proceed to scale its enterprise, innovate new instruments to bolster its AI expertise, and uphold its dedication to bettering DE&I throughout the leisure {industry}. As the leisure {industry} continues to shift in response to modifications in viewer preferences and loosening well being and security rules, BEN Group’s skilled group and cutting-edge AI will enable purchasers to navigate the ever-changing panorama and create impactful connections with audiences.BEN Group Inc. is an leisure AI firm that integrates manufacturers into influencer, streaming, TV, music, and movie content material with assured ROI. BEN Group consists of the world’s largest influencer advertising and marketing enterprise; the world’s largest product placement company; TubeBuddy, the most important platform to assist YouTube creators optimize their viewers and channel progress; and Greenlight, a worldwide rights and licensing enterprise.With its proprietary AI and platform, BEN is the primary and solely firm utilizing machine studying and deep studying neural networks to determine high-impact alternatives for genuine, non-disruptive product placement and influencer advertising and marketing. BEN combines its AI with 40+ years of information, leisure expertise, and a group of {industry} specialists to attach manufacturers with the best audiences and content material alternatives in significant methods. BEN works with the world’s high manufacturers, together with Microsoft, General Motors, Unilever, Tencent, and General Mills.KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIAINDUSTRY KEYWORD: OTHER TECHNOLOGY TV AND RADIO SOFTWARE MUSIC LICENSING (ENTERTAINMENT) DATA MANAGEMENT SOCIAL MEDIA TECHNOLOGY SEARCH ENGINE OPTIMIZATION ENTERTAINMENT SEARCH ENGINE MARKETING FILM & MOTION PICTURES MARKETING ONLINE ADVERTISING MOBILE ENTERTAINMENT COMMUNICATIONS GENERAL ENTERTAINMENT CELEBRITYCopyright Business Wire 2021.PUB: 04/29/2021 09:00 AM/DISC: 04/29/2021 09:01 AM
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