UFO Moviez India Ltd. (UFO) and The Collective Artists Network Pvt. Ltd., have entered right into a partnership to offer influencer marketing, branded content, and social media solutions to manufacturers throughout the nation. This transfer is a results of each powerhouse gamers fostering a joint imaginative and prescient to develop their respective operations whereas amplifying their current strengths and infrastructure as market leaders of their respective fields.
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Even because the pandemic has shaken up industries, this collaboration for providing a extremely modern digital-first, hyperlocal service, tells the story of resilience and agility of each the businesses. As part of this affiliation, UFO and Big Bang Social (an initiative wholly owned by The Collective Artists Network) will offer end-to-end social media and branded content solutions to a large base of native and world manufacturers throughout India. The optimum use of their networks will imply a gentle progress trajectory for each the businesses however the general enterprise hunch that they’ve confronted throughout the COVID-19 pandemic.
It is extensively recognized that âThe Collective Artists Networkâ has a sturdy community of celebrities and social media influencers, whereas âUFO Moviezâ has a seasoned group of gross sales and marketing professionals unfold throughout the nation. This affiliation will thus show tremendously useful to each entities as:
– The Collective Artists Network will likely be ready to speed up the monetization of its social media belongings by having entry not solely to UFOâs skilled pan-India group of gross sales and marketing professionals but in addition to its current base of over 2000 shoppers throughout segments.
– UFO will likely be ready to develop its attain within the fast-growing social media promoting phase as well as to its core enterprise of in-cinema promoting.
– The affiliation will assist present greater and faster monetisation of influencer administration and branded content (through celebrities and social media influencers) for brand-building actions for quite a lot of industries.
Vijay Subramaniam
Explaining the rationale behind this collaboration, Vijay Subramaniam, Group CEO And Co-Founder, The Collective Artists Network, mentioned, âOur core imaginative and prescient, within the ever-changing world of name marketing, is to be current far and huge throughout each facet of popular culture while creating a robust digital narrative for highly effective manufacturers. As custodians of all issues popular culture, we have now been frontline advisors to Corporate India for over a decade. With Big Bang Social, we may even be introducing content marketing and influencer administration to industries that didn’t have entry to the required sources or experience, till now. Both these providers have develop into an intrinsic a part of each model’s marketing – they’re now not feel-good efforts, however necessities and should haveâs for model constructing. Thus, those that are lively within the digital house ought to robustly adapt to this technique, and those that aren’t can now deeply profit from our experience in all issues digital.”
Kapil Agarwal
Kapil Agarwal, Joint Managing Director at UFO Moviez India Ltd., mentioned, “We perceive that manufacturers and entrepreneurs are all the time looking out for alternatives to companion with nationwide and native influencers to showcase their model story to the related viewers. India is adopting digital at a lightning tempo, and with this affiliation, our endeavor is to serve the entire spectrum of manufacturers throughout industries, together with nationwide and regional company shoppers, PSUs, PSEs, Central and State Governments utilizing our pan-India presence and gross sales community.â
While the success of in-cinema promoting depends on the success of movies, the social media alternative is a newfound avenue of progress for companies and will solely develop with penetration of digital in consumersâ lives. This affiliation, by each firms, is intrinsically aimed toward serving the digital 1st manufacturers and serving to them leverage the highest social media influencers of the nation for his or her marketing aims.
