Charlie Chang is a YouTube creator who movies movies about private finance and actual property.
Chang began posting finance movies to YouTube in 2020 and now has about 350,000 subscribers.
He spoke with Insider about how a lot he makes on YouTube from advertisements, sponsors, and affiliate hyperlinks.
See extra tales on Insider’s enterprise web page.
This is the newest installment of Insider’s YouTube cash logs, the place creators break down how a lot they earn.Charlie Chang handled his YouTube channel as a interest for years, till he began making movies about private finance final 12 months. In April 2020, he relaunched his YouTube channel (which had only some thousand subscribers) and started importing at the very least one video a day whereas working as a real-estate agent. After discovering success making movies about trending matters, like stimulus checks, he shifted away from real-estate content material towards private finance, a subject he was personally considering.”Luckily, I had the proper sort of content material to truly be ranked in searches, and that basically grew my channel,” Chang instructed Insider. Shortly after the swap, he mentioned his channel was accepted into YouTube’s Partner Program, which lets creators earn cash by means of advertisements Google locations on their movies. That’s when he realized YouTube may grow to be a enterprise. Now his YouTube channel has about 350,000 subscribers, and he spends about 4 hours a day creating content material, he mentioned. Chang’s hottest video matters embody an inventory of companies that do not require any cash to begin (560,000 views), his sources of revenue (691,000 views), and high shares to buy (771,000 views).He just lately employed a small workforce, which consists of a video editor and a digital assistant. Chang edits many of the movies on his important channel, and he employed the video editor to assist him produce content material for 2 YouTube channels he’s constructing.He’s capable of earn cash every month from his YouTube channel by means of the advertisements that play in his movies, affiliate marketing online, sponsorships, and by promoting a course.
But how a lot does Chang earn every month?Chang’s two important sources of revenue are often cash earned from advertisers: each by means of YouTube’s Partner Program and thru model sponsorships Chang negotiates himself.He broke down how a lot his YouTube channel had earned from Google-placed advertisements in 2021 by means of the Partner Program. Insider verified his earnings with documentation he offered:January: $34,900February: $33,200March: $23,300
Chang.
Charlie Chang
‘A lot of individuals do not realize how a lot cash they will cost per deal’While YouTube’s Partner Program was Chang’s first huge supply of influencer revenue, model sponsorships eclipsed these earnings in March.Chang works with quite a lot of finance firms and different manufacturers every month, and he makes cash by mentioning the corporate’s identify throughout the first jiffy of a YouTube video or by filming a devoted video concerning the model, he mentioned. He broke down how a lot he had earned from sponsorships in 2021, which Insider verified with documentation he offered:January: $23,500February: $18,000March: $49,500
Chang additionally works with a number of influencer-marketing companies, which attain out to him with new offers, he mentioned. On common, Chang mentioned he charged about $10,000 to $30,000 for a monthlong collaboration.”I nonetheless negotiate all of my offers, and I plan to take action for a very long time,” Chang mentioned. “Pitch a fee that is greater than you’d truly ask. Don’t de-value your companies as a result of, to be trustworthy, lots of people do not realize how a lot cash they will cost per deal and the way a lot manufacturers are keen to pay.”Chang added: “If you utilize any merchandise your self, I feel a very nice technique is to truly attain out to these manufacturers personally and electronic mail them. Loads of occasions, these firms are actually keen to work with creators.”
Chang.
Charlie Chang
Affiliate advertising and marketing is a trending income stream for finance creatorsAside from YouTube advert income and model sponsorships, affiliate marketing online — during which creators earn cash by driving gross sales or sign-ups — has grow to be a preferred income supply for some finance-focused influencers, together with Chang.Finance affiliate applications often supply a hard and fast fee per sign-up, and these creators are paid by both receiving a free inventory share or a money fee.Each month, Chang promotes dozens of personal-finance apps, enterprise apps, and real-estate-license applications, he mentioned. From January to March, Chang earned over $60,000 in affiliate income, based on paperwork he offered.
He additionally sells a course on methods to grow to be a YouTube creator and earn cash. He fees $600 for the course. From January to March, Chang earned over $10,000 in course gross sales, which Insider verified with documentation offered by Chang.”Lots of people can create an much more worthwhile enterprise by not counting on views, associates, or model offers for producing revenue however by making their very own course, online-education product, or mentorship group,” Chang mentioned.
