21 Most Popular Social Media Platforms in 2021

In this text we are going to check out the 21 hottest social media platforms in 2021. You can skip our detailed evaluation of the social media business’s outlook for 2021 and a number of the main progress catalysts for social media shares and go on to the 5 Most Popular Social Media Platforms in 2021.There is little question that that is the age of social media. The social media business has been gaining recognition and is turning into a extra profitable business because the previous few years. With extra folks throughout the globe gaining access to the Internet, the speed at which social media platforms have grown is exponential. In 2020, the worldwide social penetration charge reached 49 %, with East Asia and North America having the best penetration charge at 71 and 69 %, respectively, adopted by Northern Europe at 67 %, as reported by Statista. The energy of this business is such that the entire quantity of people that use social media is projected to succeed in round 3.43 billion by 2023.(*21*) to a report by the Business Research Company, the worldwide social media market is price $94.83 billion, as of 2020. This quantity is ready to succeed in round $308.96 billion in 2025, rising at a CAGR of 32% in the interval. This progress is attributable to the COVID-19 pandemic as nationwide lockdowns, earn a living from home insurance policies, and social distancing has compelled most individuals in the direction of a extra digital networking type, inflicting the preferred social media platforms to develop at a quicker tempo. From video calls to on-line conferences, social media has performed a big position through the pandemic in phrases of connecting folks to their family members in addition to disseminating vital information and knowledge to a large viewers. (*21*) to the PEW Research Center, round 72% of individuals in the US used some sort of social media and the business’s income reached $36.14 billion. This income is anticipated to succeed in $50.86 billion by the top of 2021.Facebook, Inc. (NASDAQ: FB)’s PopularityStory continuesLeading social networks normally boast a excessive variety of consumer accounts or robust consumer engagement metrics. For instance, Facebook, Inc. (NASDAQ: FB) is the primary social community having surpassed the 1 billion month-to-month energetic consumer mark and as of the primary quarter of 2020, has 2.6 billion month-to-month energetic customers worldwide. Whether it’s the information, or our private lives, Facebook has made data sharing a lot simpler than ever. The recognition of Facebook, Inc. (NASDAQ: FB) has even modified how companies at the moment are carried out. Today, three million companies actively promote on Facebook and use it as their main supply of communication with their clients. In phrases of consumer depend, Facebook is certainly ranks larger in the listing of hottest social media platforms in 2021.How Much Time People are Spending on Social Media?Other standard social media platforms which were making the spherical embody the picture and video sharing platform Instagram which has over 1 million energetic customers and most not too long ago reported that over 500 million every day energetic customers for its Stories characteristic. Messaging apps akin to WhatsApp, Facebook, Inc. (NASDAQ: FB) Messenger, and WeChat have additionally gained important consideration. On common, web customers spend round 144 minutes per day on social media platforms. The every day time spent with social media in the U.S. was simply two hours and three minutes as reported by Statista.Other main social apps and networks embody photo- and video-sharing platform Instagram, which has over 1 billion month-to-month energetic customers and most not too long ago reported 500 million every day energetic customers for its Stories characteristic. Messaging apps together with WhatsApp, Facebook, Inc. (NASDAQ: FB) Messenger, and WeChat are additionally standard social channels for on-line customers. By 2021, many new platforms like TikTok are set to affix the 1 billion consumer membership. On common, international web customers spend some 144 minutes per day browsing social networks. This prompts worldwide manufacturers and their entrepreneurs to make use of that point and display area to advertise varied services and products by way of social media advertising or social promoting.The hottest social media platforms of 2021 additionally present one other nice profit. It has now began creating jobs for folks with completely different instructional backgrounds and talent units. It is widespread to listen to that an organization is hiring a “social media supervisor” for advertising functions. Other jobs associated to the business embody software program engineers, net designers, pc programmers, writers, and advertising professionals. There can be a rising pattern of social media “influencers” the place notable individuals who have sufficient media visibility are employed by manufacturers to advertise their merchandise. Going ahead, an increasing number of entrepreneurs will use this technique and work with a number of smaller influencers as a substitute of 1 celeb. Social media employees usually obtain excessive salaries and good advantages. (*21*) to the U.S. Department of Labor, the imply wage for employees in all social media associated careers was $53,490 in 2019.hottest social media platforms in 2021Photo by Olivier Bergeron on UnsplashAs social platforms gained 1.3 million customers on daily basis in 2020, new tendencies in the business have additionally emerged. (*21*) to a Cisco examine, 82% of on-line content material is making the shift in the direction of video content material. There can be an increase in the adoption of recent applied sciences akin to augmented and digital actuality. They present a extra participating social media expertise. For instance, Facebook, Inc. (NASDAQ: FB) has launched their social digital actuality world known as Horizon the place folks can work together, play video games, and discover. Global manufacturers are leveraging their user-generated content material on social media platforms akin to Pinterest, Inc. (NYSE: PINS) and Snap Inc. (NYSE: SNAP) to succeed in a wider viewers. This pattern is anticipated to develop even stronger in the approaching years.The Rise of YouTubeAlphabet Inc Class A (NASDAQ: GOOGL)’s YouTube has grown to insane recognition over the previous couple of years, because of folks’s inclination in the direction of video content material as a substitute of textual content. (*21*) to Google’s personal statistics, 68% of YouTube customers use the platform to look at movies in order to make a purchase order resolution. Recently, Bernstein stated that Alphabet Inc Class A (NASDAQ: GOOGL)’s YouTube is without doubt one of the greatest platforms poised to learn from the rebounding digital advertisements spending in 2021. The agency stated that the platform grew its advertisements income by 46% year-over-year in the fourth quarter. The agency likes YouTube Select and shoppable promoting merchandise Alphabet Inc Class A (NASDAQ: GOOGL) is providing for movies advertisements.The social media revolution has led to the emergence of a variety of standard on-line platforms which have reshaped the best way folks talk. These platforms aren’t restricted by any boundaries and have encompassed your entire world.With this context and business outlook in thoughts, let’s begin our listing of the 21 hottest social media platforms in 2021.21. HouseParty, Owned by Epic GamesMonthly Active Users: 2 million by way of expandedramblingsAnother standard social media platform to look out for in 2021 is Houseparty which is a group-video messaging app that permits customers to video chat with 8 folks at a time. It additionally has extra options like video filters, stickers, enjoyable results, and video games, whereas a dwell dialog is in session. Houseparty was developed by San-Francisco- based mostly Life on Air in 2016. Houseparty gained plenty of recognition by 2017 when its user-base grew to twenty million folks worldwide. In June 2019, the app was purchased by Epic Games for an undisclosed quantity. (*21*) to App Annie stats quoted in the Financial Times, the app was downloaded 2 million occasions in the week commencing 16 March 2020. HouseParty ranks twenty first in the listing of hottest social media platforms in 2021.20. Flickr, Owned by SmugMug Inc.Monthly Active customers: 60 million by way of expandedramblingsFlickr is a well-liked social media platform dedicated to sharing photographs and movies. The web site was bought by Yahoo in 2005 and is now owned by SmugMug. The platform is very standard amongst photographers or companies that wish to share their footage and movies across the web. It additionally offers royalty-free pictures that can be utilized in content material. Photos and movies could be accessed from Flickr with out the necessity to register an account, however an account should be made to add content material to the positioning. For cell customers, Flickr has official cell apps for iOS and Android, and has an optimized cell web site as nicely. Although Flickr has misplaced a few of its business’s clout in the current years, it nonetheless has about 90 million month-to-month energetic customers which have earned it a spot on this listing. The image-based platform ranks twentieth in the listing of hottest social media platforms in 2021.19. Discord, Formerly Hammer & Chisel Inc.Monthly Active Users: 100 million in 2020 by way of Business Insider Discord is a VoIP, instantaneous messaging, and digital distribution that’s particularly designed for creating communities. It permits customers to speak by means of audio calls, video calls, textual content messaging, media, and file sharing in personal chats or as a part of communities that are known as “servers”. Servers are a set of chat rooms and voice chat channels. As of December 2020, the service has over 140 million month-to-month energetic customers. Discord is usually utilized by avid gamers. However, round 6.7 million servers on the platform are associated to non-gaming-related subjects. Discord has tried to widen its protection to compete with Slack Technologies Inc (NYSE: WORK) and Microsoft Corporation (NASDAQ: MSFT) Teams. TechCrunch has reported that the market valuation of the platform is about $7 billion. Discord ranks nineteenth in the listing of hottest social media platforms in 2021.18. Snap Inc. (NYSE: SNAP)Monthly Active Users: 238 million in 2020 by way of BusinessofAppsSnapchat was launched in 2011 by Stanford college students Evan Spiegel, Bobby Murphy, and Reggie Brown. It is a picture and video messaging app which permits customers to seize and ship “snaps” which may solely be considered for a length of 1 to 10 seconds after which they get deleted routinely. Snapchat has additionally been a pioneer in bringing augmented actuality to social media by means of its filters. In the 2nd quarter of 2020, the variety of every day energetic customers reported by Snap Inc. (NYSE: SNAP) reached 238 million. The US stays the most important Snapchat market with over 103 million customers. On common, Snapchat customers spend about half-hour on the app on daily basis. In their 2020 earnings report, Snapchat introduced that 4 billion snaps are despatched throughout its platform on daily basis. The market valuation of Snap Inc. (NYSE: SNAP) has reached $93.41 billion as of 2020. Snapchat stands on the 18th spot in the listing of hottest social media platforms in 2021.17. Douban, Originally Named Beijing Douwang Technology Co., Ltd.Monthly Active Users: 300 million by way of Expanded RamblingsDouban is the preferred review-based social media platform in China. Douban customers entry the platform to enroll in larger coaching programs or get entry to larger instructional content material. The focus of the platform is books, films, and music because the platform is extra tradition oriented. This standard social media platform is constructed on folks creating teams, fan pages, and dialogue threads to evaluate content material which sparks discussions and debates. There are virtually 40,000 authors on Doubon’s studying platform alone. The web site serves pan-Chinese customers, and its contents are in Chinese. It covers works and media in Chinese and in overseas languages. Some Chinese authors and critics register their official private pages on the positioning.16. Tumblr, Owned by Yahoo! Inc.Monthly Active Users: 327 million in 2020 by way of StatistaTumblr is a microblogging and social networking platform based in 2007 by David Karp. It is presently owned by the corporate Automattic. The platform permits customers to put up multimedia and different content material in the type of a brief weblog. Users can comply with completely different blogs and may make their very own personal blogs. Tumblr reported that as of February 2021, there are over 518.7 million blogs on the web site. The firm’s rapid success and recognition led to its acquisition in 2013 by Yahoo for a complete of $1.1 billion. By July 2019, Tumblr had surpassed 472 million registered accounts and there 327 million distinctive guests to the web site by January 2021. Due to its fast-paced communication type, a number of mediums and heavy use of typically particular imagery, pop-culture references and slang, Tumbler is unsurprisingly hottest amongst younger millennials.15. Twitter, Inc. (NYSE: TWTR)Monthly Active Users: 353 millionOne of essentially the most recognizable names in the tech and media landscapes is Twitter which is a real-time microblogging platform that was launched in 2006. Twitter, Inc. (NYSE: TWTR) is a well-liked social media platform whose essential characteristic is defining tight limits on the size of every put up which is named a tweet. Users can “tweet” a message together with as much as 280 characters. The market cap of the platform reached a brand new excessive of $40 billion by October 2020. Twitter, Inc. (NYSE: TWTR) was additionally rated the 4th most visited web site in 2020 by SimilarWeb as folks flocked to the platform for information. (*21*) to Yahoo Finance, Twitter generated a income of $3.7 billion in 2020. Over 500 million tweets are made on daily basis with 350 million month-to-month energetic customers.14. Telegram (Private Company)Monthly Active Users: 400 million in 2020 by way of StatistaTelegram was launched in 2013 and has emerged as probably the most standard social media messaging websites in the world. What differentiates it from its rivals is its privateness coverage. The platform encrypts all messages, chats, calls, teams, and media which signifies that if any communication is intercepted, it would have to be deciphered earlier than it may be understood. Telegram accounts are tied to cellphone numbers which should be verified by SMS. Their default messages are cloud-based, and its servers are encrypted with the service’s MTProto protocol. Due to the controversy relating to the privateness coverage of Facebook, Inc. (NASDAQ: FB)’s WhatsApp, Telegram benefited immensely as its month-to-month energetic customers elevated from 300 million in 2019 to 400 million in 2020. Telegram ranks 14th in the listing of hottest social media platforms in 2021.13. Reddit, Owned by Advanced PublicationsMonthly Active Users: 430 million in 2020 by way of WSJReddit is a centralized group platform that’s categorized round completely different pursuits of its customers. It was based in 2005 and has since raised a complete funding of $800.1 million. As of 2020, the favored social media platform has reached over 430 million month-to-month energetic customers and is price $6 billion. Most of Reddit’s customers are based mostly in the US, adopted by Australia, India, Philippines, and Brazil. It was ranked because the seventh hottest social networking app in the US in 2020, based on the variety of downloads. On the platform, registered members can submit content material akin to textual content posts, movies, pictures, or hyperlinks that are then voted up or down by different members. Posts are organized by topic into user-created boards known as “communities” or “subreddits”, which cowl quite a lot of subjects akin to information, politics, science, films, video video games, music, books, sports activities, health, cooking, pets, and image-sharing. As of February 2021, Reddit ranks because the 18th-most-visited web site in the world based on Alexa Internet.12. Pinterest, Inc. (NYSE: PINS)Monthly Active Users: 459 million in 2020Pinterest, Inc. is a visible discovery engine which permits customers to seek out inspiration for his or her lives by discovering recipes, type and residential inspiration, DIY strategies and artwork tasks. It exhibits folks visible suggestions based mostly round their private preferences and pursuits. The platform was based in 2008 and is headquartered in San Francisco, California. Around 2 billion searches are carried out on Pinterest, Inc. (NYSE: PINS) each month. In 2020, the platform generated an promoting income of $443 million. Statista stories that in the fourth quarter of 2020, Pinterest had 459 million month-to-month energetic customers which makes it probably the most standard social media platforms in 2021.11. Sina Weibo, Owned by Sina CorporationMonthly Active Users: 521 million in 2020 Sina Weibo is also known as China’s Twitter, nonetheless, it has over 807 million customers which is greater than double the variety of customers Twitter has. Like Twitter, Inc. (NYSE: TWTR), Sina Weibo limits all posts to 140 characters, verifies notable accounts, and permits its customers to add photographs and movies. The platform was initially launched in China however has unfold all over the world in greater than 80 international locations. As of the final quarter of 2020, Sina Weibo’s month-to-month energetic customers amounted to round 521 million, 10 million extra in comparison with the corresponding quarter in the earlier yr. Sina Weibo is the highest supply for getting information in real-time, getting helpful data and assist, and following fascinating content material. (*21*) to China Internet Watch web revenues of the app have been $513.4 million, a rise of 10% year-over-year or a rise of three% year-over-year on a relentless forex foundation. For the primary quarter of 2021, Weibo estimates its web revenues to extend by 25% to 30% year-over-year on a relentless forex foundation. Qzone ranks eleventh in the listing of greatest social media platforms in 2021.10. Qzone, Owned by Tencent Holdings Limited (OTC: TCEHY)Monthly Active Users: 553.5 million by way of WikipediaAnother China-based social media platform that has turn into extensively standard is Qzone which permits its customers to add multimedia, write their very own blogs, play on-line video games, and beautify their very own digital areas. The platform was created by Tencent in 2005. It has remodeled from a private area for customers to one of many greatest social community open platform in China the place its consumer base grew to greater than 600 million. The income and revenue of Qzone primarily comes from its VIP service – “Canary Yellow Diamond” which a month-to-month fee and offers customers with extra companies. Apart from promoting, Qzone additionally makes cash by promoting digital cash known as Q cash which can be utilized in completely different video games throughout the platform. Qzone ranks tenth in the listing of greatest social media platforms in 2021.9. QQ, Owned by Tencent Holdings Limited (OTC: TCEHY)Monthly Active Users: 595 million by way of StatistaQQ was launched in 1999 and is presently owned by Tencent. As of 2020, the platform has managed to draw 595 million month-to-month energetic customers. Initially, QQ was solely a easy instantaneous messenger, and its consumer IDs have been based mostly on numbers, not alphabets. Another handy characteristic of QQ is the mixing operate, the place clients can combine different companies and platforms akin to social networks, emails, and different leisure web sites beneath one consumer ID. With these options, QQ turned one of the best instantaneous messenger in China, beating ICQ and MSN messenger. QQ ranks ninth in the listing of hottest social media platforms in 2021.8. TikTok, Owned by ByteDanceMonthly Active Users: 689 million in 2020 by way of BusinessofAppsTikTok is certainly probably the most standard social media platforms in 2021. It is a video-sharing social media app owned by Beijing-based tech firm ByteDance. It was launched in 2016 and was made international in the subsequent yr. TikTok permits customers to create a video of 15 seconds with a soundtrack added to them. The social media platform blew up and have become essentially the most downloaded non-gaming app of 2019. By 2020, the platform was in a position to generate a income of $1 billion and had a market valuation of $50 billion as reported by Reuters. There are over a 100 million TikTok customers in the world situated throughout China, Europe, India, Brazil and so forth. (*21*) to Statista, US TikTok customers common 858 minutes per 30 days on the app. TikTok surged forward of all different apps in 2020, with international downloads of 850 million.7. LinkedIn, Owned by Microsoft Corporation (NASDAQ: MSFT)Monthly Active Users: 772 million in 2020 by way of LinkedIn LinkedIn ranks seventh in the listing of hottest social media platforms in 2021. It is the preferred social networking platform for professionals. It permits customers to create a web-based resume, itemizing their present and former skilled experiences, their expertise, and their training. Members can community with different customers and might even search for firms and job alternatives. In truth, LinkedIn has turn into the first supply for job hunters in the US and all over the world. In June 2016, LinkedIn was acquired by Microsoft Corporation (NASDAQ: MSFT) for $26.2 billion. LinkedIn income is consolidated with Microsoft Corporation (NASDAQ: MSFT)’s total income. Microsoft reported that the platform grew by 16% in 2020. The firm has reported over 772 million customers unfold throughout 200 international locations as of 2020. (*21*) to estimates, the income of the platform is near $1.86 billion.6. WeChat, Owned by Tencent Holdings Limited (OTC: TCEHY)Monthly Active Users: 1.2 billion in 2020WeChat is the Chinese equal of WhatsApp. It was launched in 2011 and was initially a easy messaging app. Developed and owned by Tencent Holdings, the platform has turn into extensively standard in China with over a 100 million registered customers as of 2019. WeChat additionally surpassed the dominant platform Weibo, and as we speak has virtually a billion month-to-month energetic customers that are growing on daily basis. It has turn into the fifth hottest social media app in the world. About 410 million audio and video calls are made per day on the app. WeChat has now elevated its performance by integrating a number of aspects of digital and bodily life and there’s nice alternative for the platform to seize a larger market dimension in the approaching years. In the final quarter of 2020, WeChat had over 1.2 billion month-to-month energetic customers.Click to proceed studying and see the 5 Most Popular Social Media Platforms in 2021.Suggested articles:Disclosure: None. 21 Most Popular Social Media Platforms in 2021 is initially printed on Insider Monkey.

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