VidCon has tapped Nicole Leo to function its director of creator partnerships, and has additionally introduced 4 promotions forward of its in-person return to Anaheim this October.
Leo might be charged with cultivating relationships with high video creators, musicians, and conventional celebrities on VidCon’s behalf whereas producing corresponding programming for the expertise she secures. She may also oversee all expertise relations for VidCon and the conference’s streaming enterprise, VidCon Now, which was cast within the wake of COVID.
Leo will report back to VidCon’s VP of operations Colin Hickey, and might be primarily based out of ViacomCBS’ Hollywood places of work. Before becoming a member of VidCon, she served as director of superstar and influencer advertising and marketing technique at communications agency Blended Strategy Group, and previous to that labored because the director of expertise relations and programming for (*4*).
In phrases of promotions, senior expo corridor supervisor Fiona Ridgway has been named government producer of VidCon Now, the place she might be tasked with curating digital programming and interactive occasions. At the identical time, Travis Morss, one in every of VidCon’s earliest workers, has been named director of programming for the IRL competition, the place he’ll oversee programming throughout VidCon’s three signature tracks: neighborhood, creator, and business.
Furthermore, Jeanette Francia has been named senior advertising and marketing supervisor, the place she might be tasked with selling VidCon’s new hybrid mannequin (comprising IRL and digital programming) and Sydney Jenner has been upped to coordinator of expertise partnerships, the place she’s going to assist expertise relations throughout digital and IRL occasions.