Today, NetLine Corporation launched its annual 2021 State of B2B Content Consumption and Demand Report for Marketers — an exhaustive overview of first-party content material consumption and demand knowledge from the earlier yr. The report extracts and examines key insights from the content material consumption behaviors of tens of millions of B2B patrons, equipping Marketers with data-backed analysis required to information their centric content material demand era advertising packages.
The 2021 State of B2B Content Consumption and Demand Report for Marketers focuses on the consumption behaviors from 2020, learning a yr that launched us to COVID-19. The virus’ results are addressed all through the report, because it weighed closely on B2B exercise. Fueled by a dearth of in-person occasions and digital conferences, the results of the pandemic drove an general spike in consumption — particularly with webinars — leading to a 22% YOY improve in content material registrations. The best surge got here between Feb. 1-Sept. 30, 2020, the place consumption equaled 83% of 2019’s whole registration quantity.
In analyzing these greater than 4.3 million registrations, NetLine uncovered three core parts required to efficiently market to B2B audiences in 2021 and past: Security, Predictability, and Simplicity. While the connective tissue between these three parts is belief (the spine of each enterprise relationship), COVID underscored how essential these rules are. The firm believes that making use of these parts will assist B2B organizations to raised shield their ecosystems, anticipate future threats and alternatives and, in the end, entice its goal patrons.
While NetLine reported a major raise in whole demand, it as soon as once more noticed that whole time to devour requested content material ballooned, rising one other one hour and 12 minutes. Despite the extra time it took for B2B professionals to initially devour their requested content material, the time it took between further content material requests accelerated by 15%, marking the primary yr this stat took much less time than the earlier yr.
NetLine’s analysis unearthed dozens of unimaginable insights behaviors of B2B patrons. Here are just a few key highlights from this quantity:
While Individual Contributors have been most desirous to devour, 68% of all B2B content material consumption occurred at or above the Manager degree — a 2% YOY improve
Webinar uploads elevated 103%, with On-Demand Webinars producing 36% extra registrations than Live Webinars
Hospitals, Clinics, and Doctor Offices registered for 140.6% extra content material YOY
C-Level consumption dropped 3% YOY
CEO and Chairman of NetLine Corporation Robert Alvin marked the findings of the corporate’s 2021 report as a pivotal second in B2B Content Marketing. “With the yr we’ve simply come via, and with tens of millions of companies seeking to efficiently navigate via a lot trepidation and ambiguity, Content Marketing cemented itself a vital pillar in B2B organizations throughout the globe,” Alvin stated. “NetLine’s power exists in its singular skill to establish what audiences really need. This report, mixed with our open lead gen market and our suite of instruments like Audience Explorer and Buyer-Level Intent Discovery, highlights how a lot we find out about what goal patrons want and need. At a time when certainty isn’t a given, we provide that to B2B Marketers.”
As the basis of the most important content-centric lead era platform, NetLine is completely positioned to current the Who, What, When, Where, and Why of B2B content material engagement because of its first-party knowledge obtained from B2B decision-makers actively consuming content material associated to their buy choices. With its unequalled insights, NetLine’s 2021 Content Consumption Report removes the guesswork for Marketers by offering concrete behavioral insights to make real-world choices.