Senior Associate, Brand Media/Paid Social (NYC or Atlanta) job with Hodinkee

HODINKEE is a fast-growing media model and store that makes watches accessible to everybody. Over the previous decade, founder Ben Clymer has grown HODINKEE right into a thriving firm of creatives. Our group now consists of writers, editors, designers, photographers, podcasters, engineers, and so many different key gamers who cement HODINKEE’s place as probably the most trusted supply for watch information and merchandise. We have a web site. An app. A podcast. {A magazine}. A retail enterprise. And extra. HODINKEE’s aim is to convey readers and shoppers one of the best in wristwatches in a method that’s approachable, genuine, sincere and enjoyable.

What You’ll Do

The Brand Media/Paid Social Manager might be chargeable for managing paid media campaigns with a robust give attention to paid social. The splendid candidate will perceive all model and content material media platforms and work carefully with the company to handle spend, optimize campaigns and report on efficiency to ship outlined enterprise targets. Reporting to the Senior Director of Digital Media, the Brand Media/Paid Social Manager will combine cross-functionally, recurrently liaise throughout the Digital Media group, in addition to the broader Marketing operate and enterprise group. This position is accepting candidates primarily based in NYC or Atlanta, GA.

In this position, you’ll…

Help outline and handle the technique and execution of name media and paid social campaigns throughout Facebook/Instagram, YouTube and different accomplice networks
Manage spend allocation, marketing campaign framework and necessities, optimization, in addition to efficiency monitoring and reporting to make sure campaigns ship on outlined engagement and site visitors targets
Brief and collaborate with HODINKEE Creative, Marketing, and Editorial groups to idea, create, launch and optimize ongoing model media, together with however not restricted to Paid Social campaigns
Project handle campaigns from finish to finish, making certain correct lead occasions for planning, briefing, asset supply, execution, and recapping
Ensure that Paid Social campaigns mirror Brand and Marketing priorities and help key Business initiatives (eg. launches, prime tier initiatives, and many others.)
Work carefully with Senior Director of Digital to make sure that Brand Media methods facilitate and ladder as much as general advertising and marketing targets 
Work carefully with company to remain up-to-date on new and progressive paid media executions, focusing on capabilities, programmatic and personalization to drive enchancment throughout media channels
Develop and deploy “at all times on” remarketing technique for Social and Display with a laser give attention to relevancy and ROI
Define and orchestrate the various methods HODINKEE can leverage content material for media functions
Embrace a ‘check and study’ method to experiment and achieve key learnings
Define supply and efficiency benchmarks 
Work collaboratively with all the advertising and marketing group to leverage learnings from different channels, viewers segmentation work and guarantee key advertising and marketing initiatives are help by Brand media and Paid Social campaigns
Review weekly and month-to-month studies to evaluate and optimize efficiency, present suggestions to Senior Director of Digital Media and talk key efficiency updates and insights to SVP Marketing and CMO
Provide strategic route and insights to the inventive group to develop property toolkits particularly for Brand Media campaigns that efficiently ship on Brand targets

Who You Are

Collaborative group participant, element oriented and robust communicator
Analytical and inventive, expertise liaising with Creative and Content groups
Deep understanding of paid media combine, media shopping for, marketing campaign administration and optimization methods - each real-time and long-term – inside a number of advert administration platforms (ex. Facebook Ads Manager, YouTube Ads, Google Ads for GDN, and many others.)
Proven monitor document on Brand Media campaigns that obtain model and enterprise targets 
Experience and confidence presenting data-supported suggestions to all ranges of administration 
Stay present on media tendencies and altering panorama

Skills & Experience

5+ years of Brand and Social Media Marketing
Experience with Ad Management platforms and detailed reporting in opposition to Engagement metrics
Experience working cross-functionally inside a corporation
Hands on expertise working immediately with Publishers as exterior companions
Ecommerce expertise most well-liked
Candidates should possess authorization to work within the U.S

HODINKEE is proud to be an Equal Employment Opportunity Employer. We’re dedicated to a various and inclusive office and strongly encourage candidates from all backgrounds and walks of life

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About the Author: Amanda