THE WHAT? Living Proof has introduced a new addition to its senior management staff; Alexis Tedesco has joined the Boston-based hair care model as Chief Marketing Officer.THE DETAILS Tedesco joins Living Proof from BeautyBlender the place she held the function of Vice President of Global Communications, main a bi-coastal staff answerable for the model’s shopper advertising and marketing methods.THE WHY? Tedesco brings a decade of expertise from her BeautyBlender function, together with digital advertising and marketing, e-commerce, PR, social media, affiliate and influencer advertising and marketing. Prior to that, she based her personal company Lexamedia partnering with small status manufacturers comparable to TOCCA, REN Skincare and BeautyBlender (earlier than later becoming a member of the in-house staff). She will lead on a sequence of thrilling launches and partnerships Living Proof has lined up this 12 months.