NEW DELHI: Suveer Bajaj, co-founder of an impartial digital promoting company FoxyMoron and the media community Zoo Media, on Thursday introduced the launch of Man’s Life, a digital males’s life-style publication.
The platform options interest-based video and textual content content material on sports activities, life-style, auto, and leisure industries. The sports activities editorial is headed by tv presenter and sports activities commentator Suhail Chandhok, consulting editor and actor Eva Pavithran will lead the life-style editorial and presenter and content material creator Chinmaya Sharma will lead the leisure editorial.
India has 696 million web customers of which 67% are males and Man’s Life goals to leverage this chance with its promoting with its ‘content material group commerce’ mannequin, whereby all content material alternatives will ultimately turn into shoppable.
On the launch Bajaj mentioned, “We have noticed a large hole in promoting choices solely for males. I imagine that Man’s Life group might be integral in dictating the patron journey from the invention to the trial part of merchandise. It will drive the choice making via a knowledge and tech-enabled method, by serving personalised content material and experiences. I’m assured that we’re on the cusp of an elevated built-in client expertise.”
The first part of Man’s Life might be a video-first content material method by creating video IPs and branded content material options with upcoming influencers. These creators will act as digital model ambassadors for Man’s Life aiding the constructing of the digital group. The platform presently gives manufacturers companies like creating video IPs, advertiser funded programmes, advertorials, white labelled content material, internet online affiliate marketing, native promoting alternatives and influencer advertising.
The second part will introduce the e-commerce facet of the enterprise mannequin and the introduction of regional content material. As properly as three extra content material verticals, esports, gaming and fantasy; finance; and intercourse and relationships.
Man’s Life is printed by Mammoth Media, the brand new age media publishing home of Zoo Media.
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