PRWeek Global Awards Winners 2021 – Best Influencer Marketing Campaign

Rupert Taylor based soccer membership Grenfell Athletic days after the tragic 2017 fireplace at London’s Grenfell Tower, which prompted 72 deaths. The tragedy had devastated a group, and the membership provided solace, confidence and unity as youthful native residents recovered. But after three years of success, the membership’s improvement was hampered by low finances and lack of native infrastructure.Visit the PRWeek Global Awards hub to search out out extra in regards to the winnersW Communications have been invited to plot methods to assist the membership fulfil extra of its potential and set about growing a social listening technique, tuning in to world soccer information and hand-selecting influencers greatest positioned to focus on the story.It put a Grenfell Athletic shirt on the centre of a marketing campaign which was designed to each increase funds which might safe the lengthy-time period way forward for the membership, and be a beacon of positivity within the face of adversity and tragedy.A complete of 72 particular person shirts – echoing the variety of lives misplaced within the 2017 fireplace – got to a spread of influential figures from footballers to musicians. Those influencers led to a major dialog on social media, and earned media protection together with a video created for the social viewers of Sky TV’s Soccer AM.Creating this buzz across the shirts helped increase £30,000, which has assured the membership’s future for an extra three years, together with the launch of a girls’s group and a brand new summer season programme for youthful gamers. And it was all achieved with zero finances.Judge’s remark:“A easy concept executed superbly. It’s a major instance of how a robust however properly-crafted message machine can drive natural consciousness, influencer purchase-in and donations. The consciousness pushed on a purely zero-finances foundation is superb.”Highly Commended100km of prevention by Orange 360° for League Against CancerThe Peruvian League Against Cancer and Orange 360° created ‘100km of prevention’ by working with advertisers on the southbound route from the nation’s capital to its seashores – white stickers have been positioned on billboards to mimic the impact of sunblock. More than 5,000 skincare appointments have been made at League Against Cancer amenities, 400% greater than throughout the identical interval within the earlier yr.ShortlistedGot milk? 2.0 – Weber Shandwick for Milk Processor Education Program (MilkPEP) Perfect Marc Jacobs Influencer Campaign – COTY for Marc Jacobs FragrancesThe Gillette Barber Council Steps Up – Ketchum for GilletteZX: Everything is Cake – W Communications for Adidas

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