James Charles is likely one of the most well-known magnificence influencers in the world. The social media starlet has amassed an infinite fortune by way of on-line movies, merchandise gross sales, and model endorsement offers.
The former face of Cover Girl has an enormous on-line following with greater than 70 million followers throughout all social media platforms. The YouTube vlogger has attained a stage of considerable wealth that many solely goals of, not too long ago buying a mansion to help his movie star life-style.
Despite the countless controversy surrounding the 22-year-old make-up artist, his loyal fan base anxiously awaits something he places earlier than them as his magnificence empire continues to flourish.
Who is James Charles?
James Charles | Jamie McCarthy/Getty Images for Marc Jacobs
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Born in 1999 in Bethlehem, New York, James Charles Dickinson grew to become well-known by way of a preferred YouTube channel he launched in 2015.
According to Seventeen, hordes of followers fell in love with Charles when he posted a meme about “being additional.” He mentioned he introduced a hoop gentle to his highschool senior photograph shoot so his “spotlight can be poppin.” The meme went viral, catching the eye of the sweetness business.
Within a couple of months, the influencer grew to become the primary male ambassador for Cover Girl cosmetics. Seventeen defined how the deal launched the sweetness vlogger’s profession. In an interview with The New York Times, Charles mentioned, “the appointment exhibits that the sweetness business has more and more develop into extra genderless.”
Charles has amassed an monumental following by posting makeup-related ideas, tutorials, and his ever-popular day in the life collection. His most-watched movies, together with making use of make-up to Kylie Jenner for Halloween, have reached greater than two billion views,
The influencer has been capable of land many profitable offers due to his on-line recognition, referring to devoted followers as his sister squad. Charles is the face of So Lashy! mascara and the founding father of Sisters Apparel clothes line. In 2018, he collaborated with Morphe Cosmetics to create an eyeshadow palette that offered out in Europe in lower than six minutes.
How James Charles attracted 26 million followers
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According to Influencer Marketing Hub, the social media movie star is likely one of the most adopted magnificence influencers in the world. As of August 2020, the web sensation had 20.7 million YouTube subscribers. The overtly homosexual influencer additionally has greater than 21 million followers on TikTok, making him probably the most adopted movie star on the platform.
The social media sweetheart will not be with out controversy. He has been concerned in quite a few on-line feuds and accused of constructing insensitive feedback, offensive jokes, and transphobic innuendos.
The most devastating battle occurred in 2017 involving fellow influencer Tati Westbrook. She accused Charles of utilizing his fame and energy “to play with folks’s feelings.” The controversial feud broke a YouTube document after Charles misplaced 1,000,000 subscribers in simply 24 hours.
After posting a prolonged apology video titled “NO MORE LIES,” Charles’ followers returned. A 12 months later, Westbrook claimed Jeffree Star and Shane Dawson put her as much as it in an try and carry down the Cover Girl ambassador.
James Charles has a staggering web price
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The completed make-up artist and mannequin has an estimated web price of $22 million. Celebrity Net Worth says Charles has not but made it to the annual record of 10 Highest Paid YouTube Stars however, “at his peak, he might doubtless earn at the least $5 million per 12 months from his channel views.”
Charles additionally has revenue coming in from his paid Instagram posts, endorsement offers, private appearances, and merchandise gross sales.
Last 12 months, the sweetness vlogger bought a six-bedroom 10,000 sq. foot mansion in Encino, California, for $7 million.
Vogue Australia, which claims an “complete era is obsessed” with Charles, reported {that a} promoter from his sold-out tour mentioned Charles “appreciates his hundreds of thousands of followers.” The promoter mentioned, “followers can in a short time see his authenticity, and that, blended together with his unbelievable expertise, is what makes him actually influential and a drive to be reckoned with.”
