Flutter Entertainment’s (OTC:PDYPF) FanDuel, the nation’s largest sportsbook, simply turned the official supplier of sports activities betting odds to The Associated Press (AP).
In an uncommon association, Axios experiences FanDuel pays the AP to hold its odds throughout the entire information group’s international sports activities experiences. While the AP says it’s going to retain full editorial management over the information, FanDuel’s branded content material will seem through widgets on the location.
Image supply: Getty Images.
According to the settlement, FanDuel’s odds can be cited on its sports activities pages with hyperlinks main again to the sportsbook’s dwelling web page, not its betting pages, in an try to keep away from any kind of online marketing relationship.
It’s not clear that the AP has ever entered into an association like this earlier than, nevertheless it contends the transfer is being achieved for consistency and that FanDuel is a good agency.
AP’s international director of textual content and new markets merchandise Barry Bedlan stated: “As sports activities betting turns into extra commonplace, our clients are more and more asking for this type of info. It is sensible to work with one of many largest, respected sportsbooks within the United States to supply a constant, credible reference level for AP and its clients.”
Flutter Entertainment had been contemplating itemizing a small proportion of its possession stake in FanDuel, following the lead of DraftKings, Genius Sports, and different on-line betting platforms, however with the announcement that the sportsbook’s CEO could be leaving the place, it is now not sure an providing will happen.
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