Jetstar turns train stations into airports to celebrate 17th birthday

Budget airline Jetstar is celebrating its 17th birthday at this time by turning Australia’s busiest train stations into airports.
The airline is asking commuters who catch a train, to “catch a airplane” as an alternative.
In a full media takeover of two of Australia’s most distinguished and iconic stations, over 50 digital screens within the station are getting used to observe an plane’s flight path, with free flight vouchers for individuals who can scan and catch the airplane.
Every out there display screen throughout Flinders Street Station (Melbourne) and Central Station (Sydney) can be working collectively to assist passengers catch vouchers starting from $50-$500.
“We’re excited to be sharing our birthday celebrations with our clients at a time when demand for leisure journey is on the strongest it’s ever been,” Jetstar chief buyer officer Alan McIntyre says.
“There’s little doubt there’ll be a number of eager travellers at Flinders Street and Central Stations to snap up these journey vouchers to put in the direction of their subsequent journey.”
The activation utilises each digital oOh!media display screen throughout each stations for twenty-four hours.
“When it comes to reaching individuals at scale and interesting Australians at key moments all through their day, there’s merely no substitute for out-of-home media,” oOh!media chief content material, advertising and inventive officer Neil Ackland says.
“Big, daring and technologically artistic, this marketing campaign showcases Jetstar in a novel and modern method, and is certain to drive engagement, model recognition and bookings.
“It’s been an actual spotlight to work with Jetstar, Thinkerbell and Wavemaker on such a enjoyable marketing campaign as individuals begin flying once more in larger numbers.”
Thinkerbell chief thinker Adam Ferrier says the marketing campaign reminds Australians {that a} vacation is not too distant.
“It’s been nice working with Jetstar to shake up Australia’s commute and remind everybody {that a} enjoyable vacation is only some clicks away,” Thinkerbell chief thinker Adam Ferrier says.
“Using all of the station media so it’s all joined up to create a very immersive buyer expertise is fairly enjoyable.” CreditJetstarGroup Marketing Manager – PR & Content: Kelly OgilvieRegional Manager – Marketing & PR – Jodie RochetichSenior Content Marketing Advisor ANZ – Marli MutoContent Marketing Advisor ANZ – Elise McKeonThinkerbellThinker: Maddy VermaGeneral Manager – Media: Ben ShepardLead Thinker – Earned Media: Tarah Miller Design Tinker: Morgan BrownProduction Tinker: Katie AylingNational Head Production Tinker: Grant AndersonCreative Tinker: Elsa CarusoExecutive Creative Tinker: Tom Wenborn Production Tinker: Paul LeaningChief Thinker: Adam FerrierHead Thinker: Nick BennettProduction: HecklerProduction: WhitehatWavemakerPrue Sedgeway – Group Business DirectorPip O’Brien – Business DirectoroOh!media
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