Getty Images Invests in Promo.com’s $16 million Series B Round and

Promo.com, the main video creation platform for companies, right now introduced Getty Images a world chief in visible content material has led a $16 million Series B funding spherical, constructing upon the current strategic partnership with Promo.com. The fundraise additionally included debt financing from Mizrahi Tefahot Bank (UMTB-Tech).
Promo.com helps companies simply meet the video calls for of the web world the place 86% of companies at the moment use video as a advertising and marketing device.
The funding will speed up the following stage of Promo.com’s development as an end-to-end video content material creation platform throughout ideation, creation, publishing and analytics. Promo.com will use the funds to speed up its world enlargement and launch new content material creation and knowledge evaluation instruments, together with cellular.
The expanded partnership between Promo.com and Getty Images offers Promo.com’s 2.5 million enterprise customers with entry to over 100 million premium video clips and pictures to create distinctive advertising and marketing movies and digital content material utilizing Promo.com’s platform.
Promo.com will give attention to increasing its engineering staff in addition to strengthening its senior management staff to assist execute on the evolution of its platform and the following stage of development, together with by way of the appointment of a Chief Marketing Officer.
Getty Images joins Benson Oak, a number one enterprise fund centered on e-commerce and the Passion Economy, on the Promo.com shareholder record.  Benson Oak has so far invested $12 million in Promo.com.
The strategic partnership and funding builds on Promo.com’s momentum which has seen its video app for Shopify rising to turn out to be the #1 video app in {the marketplace} and with new agreements signed with Automattic to develop video apps for WordPress and WooCommerce.
Tom More, CEO Promo.com commented: “We launched Promo.com to assist companies develop on-line, by making nice advertising and marketing content material and instruments accessible and inexpensive. This new part of our partnership will allow our consumer group to market themselves in much more inventive and ground-breaking methods, using the depth and breadth of Getty Images’ and iStock’s content material.
 “We can’t wait to see what our clients do with the added content material that’s now at their fingertips and new creation instruments that can be added to our platform!”
Also Read: 5 Reasons Why Socially Conscious Video advertising and marketing is the Future for Smart advertising and marketing methods
Craig Peters, CEO at Getty Images added: “Video is more and more necessary to companies of all sizes and the Promo.com staff are enabling small companies to simply create highly effective movies to drive their development.  Enabling visible communication is a shared aim and we’re excited to increase on our relationship.”
Robert Cohen, Managing Partner at Benson Oak states: “We have been buyers in Promo.com since its launch, and have witnessed first-hand the unbelievable creativity of Tom More and the whole Promo.com staff as they’ve successfully created a whole new business to allow SMBs to advertise themselves by way of video.
“With the anticipated immense development in e-commerce and the Passion Economy, we’re very assured that Promo.com can be on the forefront of the brand new wave of Israeli start-ups resembling Wix and Fiverr servicing SMBs on a worldwide scale.”
Promo.com’s mission is to make nice visible advertising and marketing content material accessible to companies in all places, giving its customers an unfair benefit in capturing buyer eyeballs, consideration and driving digital and social engagement.
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