Content advertising and marketing company Medium Rare has launched the 2021 Skinnovation marketing campaign for David Jones, together with interactive video expertise.The announcement:David Jones has this week launched its 2021 Skinnovation marketing campaign integrating choice-driven video expertise, a skincare finder instrument, influencer video sequence and in-store occasions to drive e-commerce and in-store gross sales of skincare services.
Created by Medium Rare Content Agency, the marketing campaign seamlessly integrates data, recommendation and buy advice in an natural and gratifying method for shoppers.
A primary for the retailer, the marketing campaign makes use of the eko interactive video expertise platform with a Choose Your Skin Journey guided by beauty influencer, Eleanor Pendleton, permitting contributors to find which luxurious David Jones instore service most accurately fits their distinctive pores and skin wants.
Customers are additionally invited to curate their very own personalised skincare routine utilizing the Skincare Finder on a Skinnovation hub on David Jones’ web site. By choosing their pores and skin kind, essential pores and skin concern and age, contributors obtain a customized six-step skincare routine.
The marketing campaign content material additionally features a sequence of ‘Today, I’m taking part in with’ movies hosted by a choice of pores and skin consultants and skincare influencers together with Cartia Mallan, Nigel Stanislaus, Diandra Politano, Hannah English, Ingrid Seaburn and Nonny Mulholland. Trialling a variety of Skinnovation merchandise, the hosts talk about product qualities and advantages, whereas sharing some professional suggestions and software methods.
David Jones’ General Manager Marketing, Georgia Hack says, “The fourth annual Skinnovation marketing campaign builds on David Jones’ legacy as the house of luxurious skincare and beauty in Australia. Embracing new expertise and a variety of interactive alternatives, the marketing campaign is customer-centric, but invitations people to take part in a variety of latest and thrilling methods.’
JONES Magazine Editor-in-Chief Justine Cullen says: “With the 2021 Skinnovation marketing campaign, we’ve achieved the final word in what a content material marketing campaign can obtain for the client. Inspiration, affect and good recommendation. With the added energy of expertise, we’ve invited our clients to copy the person service they obtain in-store for their skincare, simply within the digital and e-commerce area.”
The marketing campaign runs all through May and culminates with in-store occasions within the David Jones Elizabeth Street Store.Source: Medium Rare media launch
