Storyboard: Piyush Pandey on his new role at Ogilvy; Impact of new guidelines on influencer marketing

Ogilvy just lately elevated Piyush Pandey to the place of Chairman, Global Creative at Ogilvy as he continues to function the Chairman of Ogilvy India.Liz Taylor might be taking on the role of Global CCO from Piyush Pandey as he strikes on to his subsequent role.Storyboard’s Shibani Gharat spoke to Piyush Pandey about his new role within the firm and promoting within the instances of COVID-19.Meanwhile, the Advertising Standards Council of India (ASCI) has come out with a new set of guidelines for influencer marketing with the stakeholders and the influencers.Storyboard’s Ankita Saxena spoke to Subhash Kamath, Chairman of ASCI concerning the new guidelines and the way they’re prone to influence influencer marketing and model engagement.Also, Storyboard caught up with Achal Bakeri, Founder, Chairman and MD of Symphony to learn how are gross sales choosing up in the summertime season and what’s the buyer sentiment wanting like given the second wave of COVID-19.Watch the video for extra.

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