NEW PROVIDENCE, NJ – Few have an eye fixed for content material nearly as good as TAPinto Westfield and NJ Flavor’s Jackie Lieberman, and her eye is impeccable.
Lieberman has been with TAPinto because it’s starting, and her background in content material advertising and marketing has helped form not solely TAPinto Westfield however has guided the general content material technique for a lot of websites which have had the privilege of studying from her experience.
“I’ve been with TAPinto for about 10 years now,” Lieberman stated. “I used to be one of many first franchisees. Before that, I had labored as a author and editor for nationwide and worldwide magazines, native newspapers and web sites. I had been an editor within the meals division of Woman’s World journal for 4 years earlier than I left to freelance and lift my children. I used to be freelancing for varied publications once I met Mike and Lauryn Shapiro. I liked the hyperlocal information idea and the flexibility to be my very own boss.”
Sign Up for Somerville Newsletter
Our publication delivers the native information you could belief.
You have efficiently signed up for the TAPinto Somerville Newsletter.
Content creation and administration are Lieberman’s strongest fits – and with good purpose. Her goal is to be the outstanding information supply for information inside Westfield and her content material is a mirrored image of her deep ardour for the group.
“We wish to be the go-to place for everybody in Westfield to get their information,” she stated. “If one thing’s on hearth, I would like them to look to our house web page first to seek out out what is going on on.
“We attempt to cowl every little thing, although after all that is unimaginable. We make it some extent to cowl most authorities conferences, together with board of well being and faculty board, as watchdog protection has turn into an necessary a part of what we do,” Lieberman stated. “Of course, police and hearth are large ones for us, too. But we additionally cowl sports activities, issues to do, eating places, elections, the humanities, human curiosity stories–you title it. We attempt to do as a lot investigative journalism as time permits.”
However, in terms of deciding which tales to decide on, Lieberman is the primary to say it’s troublesome to find out what takes precedence.
“That’s the tough half, is not it?” Lieberman stated. “Because now that we have been round this lengthy and actually constructed up a readership, folks ship us tons of ideas. We maintain an inventory of story concepts and each day we take a look at them and prioritize a very powerful ones. Some issues will fall to the underside and by no means get written. Others, particularly the ‘evergreen’ tales, may get introduced again up on slower days.”
Even although crafting content material doesn’t at all times show the best, Lieberman says seeing the influence her content material has on her group is the true reward.
“We’ve introduced some necessary info to gentle that the general public most likely wouldn’t have recognized about,” she stated. “For occasion, Matt Kadosh (TAPinto Westfield’s managing editor) realized via courtroom paperwork that an off-duty state trooper was texting simply earlier than the automobile he was driving fatally struck a 14-year-old lady. In one other case, Matt wrote a few ‘Save the Children’ march that the president of the EMS squad led via the downtown, escorted by police. It turned out that it was a QAnon march.”
Lieberman’s content material technique has led to immense analytical success. TAPinto Westfield has been the community’s most visited web site for over two years, reaching greater than 1.2 million customers and three.3 million pageviews up to now 12 months.
If you have an interest in studying extra about TAPinto Westfield, click on right here to go to the positioning.
To subscribe to TAPinto Westfield or your native TAPinto web site, click on right here.
Read Jackie’s different franchise, NJ Flavor, for the most recent on all issues foods and drinks in New Jersey.
If you have an interest in proudly owning and working a TAPinto web site in your group, click on right here.
