A crew of two revolutionary minds expanded to a dream crew of over 100 zestful workers in 9 wonderful years, who’ve joined forces to perform the entrenched purpose of leaving a mark on the world programmatic media shopping for house.
The progressing crew of Idea Clan attained exponential income development annually and in 2020 when the pandemic was slowing down each entrepreneurial enterprise, this firm’s income turned out to be $15 million, which was 5 occasions that of the earlier yr’s.
It all started with a spark of concepts that ignited the creativity in their minds and now, these concepts have been sculpted into IDEA CLAN – a MarTech firm with a crew of world-class creators, performance-marketers, information analysts and development engineers who’ve been extremely rated all through the globe.
When two fellow engineering college students, Sahil Walia and Rohit Ajmani, discovered themselves decided to construct one thing that’s purely the amalgamation of their imaginative and prescient, abilities, and expertise, they found it was simply a matter of stepping forward and taking that likelihood to understand the dream.
They determined to seek out their very own option to the vacation spot as an alternative of taking the typical path to the goal. Eccentricity and absurdity accompanied them at each step of the approach and so they held on to them tightly for they knew that’s how they’ll attain the unattainable skies. The younger dauntless minds began their journey with net growth as their focus and managed to create 200 web sites, all on their very own as a crew of two.
Their web site growth plans could haven’t aligned with their imaginative and prescient and so they encountered their first stumbling block in this unimaginable journey. But a little hiccup couldn’t shake their sturdy will to create what that they had all the time imagined. They have been ready to leap over any hurdle that exhibits up as they clung to new concepts rising in their minds.
This failure fueled them with power and innovation to maintain transferring in the route of their targets. They have been now behind the wheel with their eyes on the highway as they commenced a new enterprise. These two stepped into the world of Facebook app growth and affiliate internet marketing, buckled all the way down to the work it demanded and spared no effort as they might lastly see their imaginative and prescient taking form.
The inspiring leaders of this Clan have represented the firm at varied big advertising occasions in varied continents of the world together with the Affiliate Summit West in the U.S.A, Affiliate World Europe, DMEXCO, and extra such illuminating Ad Tech and Affiliate summits and seminars. Idea Clan has been collaborating in these worldwide conferences for a couple of years now and the CEO, Rohit Ajmani is a common speaker at a lot of them. In 2020, throughout the IAS Virtual, the duo shared their journey by the years from social media apps to steer technology and ideating enlargement plans in the advertising world.
Rohit Ajmani, Co-Founder and CEO, says, “The enlightening experiences from throughout the globe lend a futuristic view into the advertising panorama and strengthen our aspirations to develop in this discipline as we preserve exploring this intriguing world of digital advertising.
With a number of years of expertise in Affiliate Marketing, Rohit Ajmani has a few important phrases to share. “While heading in the direction of the affiliate internet marketing targets, preserve your eye on the ball, dodge the diversions, and drive the site visitors. Building a technique at the first step is an indispensable a part of this course of,” he says.
Our founders by no means miss the alternative to community with the sensible minds of this business and assimilate the genius concepts and advertising traits. They stay up for attending Affiliate World Conferences yearly and have skilled the influence of mastermind-level ideas in the conferences held in Asia (Bangkok) and Europe (Barcelona).
The crew believes that one option to keep up to date with the advertising traits is to maintain tempo with the escalation of assorted platforms that we work on together with Facebook, Snapchat, Google, Taboola, Quora and extra. Many occasions, the founders of Idea Clan have been invited to the HQs of those platforms to debate product updates and their function in forwarding the thought of digital advertising. It has all the time an enriching expertise at such adventurous and dynamic locations with tons to discover and study.
From 8 individuals who stepped into the first office of Idea Clan on February 8, 2012, the clan has expanded to greater than 100 members unfold throughout Canada, USA, Singapore and India. Each of them brings a distinctive perspective to the desk and leads the firm in the direction of large development utilizing crew spirit, dedication, and ideation as the driving forces.
The challenges by no means finish however every member is dedicated to attaining extra as they’re continually inspired by their mentors who by no means let one other impediment really feel like a wrestle. In reality, it’s simply one other lesson.
The mixed efforts and noteworthy ingenuity has taken Idea Clan in the direction of the targets at a powerful tempo. By combining the varied instruments of expertise with the advertising tasks, Idea Clan is on its option to turning into the finest MarTech agency in the area.
Sahil Walia, Co-Founder and Director, says, “Modern advertising has its personal wants, and serving them with the technical instruments to streamline advertising processes is the goal right here. From web site growth and affiliate internet marketing, now we have now expanded our horizons with lead technology, content material advertising, and extra creative plans in the pipeline.”
The amicable office of Idea Clan is all the time reflecting ardour and enthusiasm to develop and obtain the unattainable. Verve and heat by no means depart the doorways of this workplace. Whether it’s versatile working hours or rewarding the high performers with exponential development, the firm has the finest pursuits of its workers at coronary heart. The founders see the crew members as an integral a part of the firm who’re the pillars on which this enterprise stands tall. Idea Clan has not seen many workers depart, partly because of the constructive work atmosphere and partly since you stop jobs not households! They look as much as the two founding members as their mentors and describe them as the “true inspiration emanating by the dynamic personalities they possess”.
As the crew is fixated on the targets and desires, every member of the clan is embracing the accomplishments and victories which are the final result of their willpower. In 2021, Idea Clan accomplished 9 years and rolled out the pink carpet for the upcoming adventures. They achieved the fivefold income rise in 2020, all by substantial perseverance, unbridled innovation, and constant efforts.
The crew inhaled the rush of unparalleled feelings that arrived with this milestone and equipped for all that’s in retailer for the future.
With dependable zeal, unceasing motivation, and boundless desires, the journey continues with the crew getting ready for the lengthy highway that awaits. What as soon as was merely an creativeness of two younger school college students is now a thriving actuality! So far, this trip has been filled with studying and insightful experiences. Undoubtedly, there’s nonetheless a lot to unveil on this journey of digital advertising. Team Idea Clan is ready for this subsequent invigorating chapter.
