Agency of the Year Awards Singapore 2021 shortlist unveiled

Despite the challenges and difficulties of navigating the impression of the pandemic in 2020, Singapore’s companies demonstrated immeasurable grit. The finalists of this 12 months’s Agency of the Year version put their circumstances ahead for being the finest in the area by outlining how they innovated, pivoted, and dug deep for his or her companies and shoppers.
And with 30 classes masking the complete advertising and marketing communications spectrum, all companies, giant and small, had the alternative to shine. This 12 months, we launched 4 new firm classes: – Analytics Agency of the Year; – Lead Generation Agency of the Year; – New Kid on the Block; -Performance Marketing Agency of the Year.To reward excellent expertise in the business, we additionally launched three expertise classes: – Agency Leader of the Year, – Agency Team of the Year – Rising Star
The most coveted honours of the night time belong to Overall Local Hero of the Year, which can go to the best-performing unbiased company that was based in Singapore, and Overall Agency of the Year, which is open to all entrants. Last 12 months TBWA Group Singapore took prime honours. Who will put on the crown in 2021?
In order to make it to the shortlist, companies needed to impress our judging panel – comprised of senior client-side entrepreneurs – with their excellent work for shoppers, general enterprise efficiency, glorious employees administration and improvement, and larger contributions to the business at giant.One of our judges, Pearline Soh, SVP, regional advertising and marketing, DBS Bank, remarked that with the impression of the COVID-19 pandemic, a couple of companies efficiently pivoted their operations, developed revolutionary methods to fulfill their shoppers’ wants, and confirmed nice coronary heart by offering extra assist for his or her staff. “Much applause and respect go to those companies which have introduced tangible options to their shoppers,” she mentioned.
Meanwhile, David Harling, chief advertising and marketing officer, MoneySmart Group added “it was actually encouraging to see so many companies reveal spectacular enterprise and shopper progress in what was a massively difficult pandemic 12 months. There have been many new shopper wins, which actually reveals that manufacturers and companies battled onerous collectively.”
Let’s check out our finalists:
Analytics Agency of the Year• ADA DIGITAL SINGAPORE• AntzWorkz Consultants• Edelman Data & Intelligence (DxI) Singapore• MightyHive• MRM• Oom• PurpleClick Media• TBWASingapore• XGATE
B2B Agency of the Year• Archetype Singapore• Edelman Digital Singapore• Finn Partners Singapore• MediaMonks• Merkle DWA• MOI• MRM• OC Digital• Ogilvy Singapore• Transmission
Boutique Agency of the Year• 8traordinary• AKIN• Bud Communications• Clickr Media• Eventions Group• NEIGHBOR• POPPER ASIA (Singapore)• Rebel & Soul• That Marketing Guy• The Teeth
Brand & Design Consultancy of the Year• 8traordinary• H.E.A• Louken• NEIGHBOR• POPPER ASIA (Singapore) • Shift.• TBWASingapore
Consultant of the Year• ADA DIGITAL SINGAPORE• AKIN• Beknown• Kadence International• Transmission
Content Marketing Agency of the Year• H.E.A• Hashtag Interactive• Mashwire• Meet Isaac• Mutant Communications• Ogilvy Singapore• Oom• Wild Advertising & Marketing
Creative Agency of the Year• antics@play• DDB Group Singapore• Edelman Singapore• GOVT Singapore• McCann Worldgroup• MediaMonks• Ogilvy Singapore• PROTOCOL• TBWASingapore• TMRW
CRM & Loyalty Marketing Agency of the Year• Edenred Singapore• Hashtag Interactive• Mashwire• Meet Isaac• MRM• XGATE
Digital Agency of the Year• AKIN• Clickr Media• DDB Group Singapore• Edelman Digital Singapore• FirstCom Solutions• M&C Saatchi Performance• MRM• OC Digital• Ogilvy Singapore• TBWASingapore
Event Marketing Agency of the Year• Eliphant• Eventions Group• INX• Lovorth Events & Media• MCI Group Asia Pacific• Rebel & Soul
Experiential Marketing Agency of the Year• Eventions Group• GOVT Singapore• INX• MediaMonks• Rebel & Soul• The Teeth• Trinax
Full Service Agency of the Year• AKIN• DDB Group Singapore• H.E.A• Mashwire• McCann Worldgroup• Meet Isaac• TBWASingapore• That Marketing Guy
Independent Agency of the Year• AKIN• GOVT Singapore• Hashtag Interactive• Impossible Marketing• MOI• The Teeth• Transmission• VaynerMedia• VCCP Singapore• Wild Advertising & Marketing
Influencer Agency of the Year• 8traordinary• Kobe Global Technologies• Narrators• Wild Advertising & Marketing• X10 Media
Integrated Marketing Agency of the Year• antics@play• DDB Group Singapore• Finn Partners Singapore• Mashwire• McCann Worldgroup• MOI• Ogilvy Singapore• TBWASingapore
Lead Generation Agency of the Year• Hashtag Interactive• Leadgram• OC Digital• Oom• Roots Digital
Market Research Agency of the Year• 2CV Research• AKIN• AntzWorkz Consultants• Beknown• Edelman Data & Intelligence (DxI) Singapore• Kadence International• Milieu Insight
Media Agency of the Year• Havas Media Group Singapore• JOLT Digital• OMD Singapore• PHD Singapore• PurpleClick Media • The Media Shop
Mobile Marketing Agency of the Year• 8traordinary• M&C Saatchi Performance• MRM• OC Digital• That Marketing Guy• X10 Media• XGATE
New Kid on the Block• ACREATIVEALT• Aiken Digital• Elevan August Media• JOLT Digital• KPI Media
Performance Marketing Agency of the Year• ADA DIGITAL SINGAPORE• ForwardPMX• Impossible Marketing• KPI Media• M&C Saatchi Performance• OC Digital• Roots Digital• SearchGuru Singapore
Programmatic Agency of the Year• dentsu Programmatic / AMPLIFI• Milieu Insight• PurpleClick Media • Roots Digital• The Media Shop• XGATE
Public Relations Agency of the Year• Bud Communications• Edelman Singapore• Finn Partners Singapore• Mutant Communications• Ogilvy Singapore• RICE
Search Marketing Agency of the Year• Clickr Media• Impossible Marketing• OC Digital• Oom• PurpleClick Media• Roots Digital• SearchGuru Singapore
Social Media Marketing Agency of the Year• 8traordinary• AKIN• Clickr Media• Edelman Digital Singapore• FirstCom Solutions• Hashtag Interactive• Meet Isaac• Ogilvy Singapore• Socialyse• Wild Advertising & Marketing
Specialist Agency of the Year• 8traordinary• Eliphant• KPI Media• Socialyse• Spurwing Communications
Video / Production Company of the Year• Big 3 Media• Edelman Digital Singapore• electriclimefilms• LIONCAT Films• Little Red Ants Creative Studio• MediaMonks• Moving Bits• Vicinity Studio
Agency Leader of the Year• Kadence International – Philip Steggals• Moving Bits – Jay Soo• Ruder Finn Asia – Brian Witte• TBWASingapore – Ara Hampartsoumian• That Marketing Guy – Will Lee
Agency Team of the Year• Edelman Data & Intelligence (DxI) Singapore• Edelman Singapore• GOVT Singapore• TBWASingapore
Rising Star• AntzWorkz Consultants – Eugenia Chung• ForwardPMX – Noella Wee• MOI – Teresa Goh• PHD Singapore – Ulysses Goh• PHD Singapore – Lee Ci En• PHD Singapore – Rouvin Amarnani• SearchGuru Singapore – Samantha Chen• That Marketing Guy – Enxin Wong• TMRW – Jared Wee Jun Wei• X10 Media – Sky Lim
Speak to our venture managers for more information:
Czarina Solomon
Head, Project Management
Tel: +65 6423 0329
Mobile: +65 8112 6351
Email: [email protected]
 
DzulfiqarRohim
Assistant Head, Project Management
Tel: +65 6423 0329
Mobile: +65 9678 9958
Email: [email protected]

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About the Author: Amanda