Frontier Communications continued to construct its post-bankruptcy management staff, naming former Verizon Wireless and Audible government John Harrobin as EVP of its consumer division and appointing a brand new CFO.
John HarrobinHarrobin will report on to Frontier president and CEO Nick Jeffery, and be liable for “all points” of the corporate’s consumer enterprise. That contains consumer merchandise, advertising, digital analytics, gross sales and distribution and its go-to-market technique. His appointment follows Frontier’s rent of long-time AT&T government Veronica Bloodworth as EVP and chief community officer in April.
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Harrobin joins Frontier from Amazon-owned audiobook and podcast service Audible, the place he has served as chief advertising officer since 2017. In a press launch, Frontier credited Harrobin with main Audible’s model turnaround and creating new content material advertising capabilities for the corporate, finally serving to it double its buyer base in slightly below three years.
Prior to Audible, Harrobin did a short stint as EVP and CMO at NBCUniversal and earlier than that spent 18 years at Verizon Wireless from 1997 to 2015, working his manner up from senior product supervisor to chief advertising officer.
In an announcement, Jeffery hailed Harrobin’s “sturdy observe document for delivering monetary and operational outcomes, scaling companies, constructing digital engagement, repositioning manufacturers and executing progress methods.”
Separately, the corporate introduced Scott Beasley as its new CFO to switch outgoing finance chief Sheldon Bruha, who is about to depart Frontier on June 14 “to pursue different alternatives.” Beasley most not too long ago served as CFO of infrastructure building engineering firm Arcosa.
Harrobin and Beasley will possible play key roles within the firm’s future, as Frontier charts its path ahead after rising from chapter on the finish of April. Company executives beforehand laid out plans to construct fiber to three million new passings within the close to time period, together with 495,000 in 2021.
RELATED: Fiber execution may make or break Frontier’s future, analysts say
The firm suffered a PR stumble recent out of the gate, after the Federal Trade Commission (FTC) filed a lawsuit in opposition to Frontier for allegedly failing to ship promised web speeds to shoppers. Frontier dismissed the claims as “with out advantage” and mentioned it deliberate to mount a robust protection in court docket.
