Publisher Spotlight: Discoup | MarketScreener

Publisher Spotlight: Discoup

Can you briefly introduce your self and your core enterprise values?

Discoup is among the many first firms in Italy and it’s established within the Affiliate sector and specifically on this planet of low cost codes and gives. Our story begins in 2013 with piucodicisconto.com and in a really quick time we established ourselves as market leaders.

We can enclose Discoup’s values in reliability, versatility and innovation.

We are dependable as a result of now we have chosen the trail of transparency in the direction of customers, in truth, all of the low cost codes and gives printed on our web sites are verified and dealing. This has allowed us to realize individuals’s loyalty in a concrete method.

The versatility of our actions interprets into the power to achieve further site visitors from totally different channels. We appeal to the eye of customers considering saving cash due to low cost codes, however we additionally attain prospects considering particular occasions resembling Sales, Back to School and Black Friday. In many of those occasions, we’re the one Italian writer to have the ability to assure a circulate of customers able to buy.

Innovation: cell site visitors is rising and guaranteeing a UX is crucial for this market. That’s why in 2019 we launched the Discoup App for each Android and Apple, which has over 150,000 customers.

Not forgetting the bodily outlets: a service that now we have been providing for 3 years now could be Drive to Store, a system able to disseminating low cost codes and/or gives on-line after which making them redeemable in bodily outlets.

How is your organization totally different from a standard affiliate accomplice?

There are many options that differentiate us from our opponents. These embody the Discoup App the place the person – along with discovering low cost codes and gives – has the power to avoid wasting them as favourites. Another peculiarity is the Offer Alert system which permits the person to remain updated on all of the information of the Discoup world with gives which might be all the time related to the person’s pursuits. Finally, there are distinctive Discount Codes in an effort to observe the conversions of every of them.

Tell us extra about your viewers and what forms of advertisers you’re employed greatest with?

Our goal site visitors may be very vast, heterogeneous, strongly considering on-line buying and saving cash. So anybody who displays these options is a candidate to be our ultimate person!

In the identical method, there are not any extra appropriate companions for Discoup than others, we will in truth work with any e-commerce.

Our customers are very receptive to low cost codes and gives, so an advertiser prepared to supply incentives of this kind will likely be in entrance of hundreds of thousands of customers prepared to purchase: 1 person in 10 who browses our websites takes concrete motion.

What would you say are the largest advantages for an advertiser working with you?

Flexibility, pace and availability are simply a few of the traits that distinguish us.

Working with Discoup means giving manufacturers visibility on 4 Italian and one English web site, thus reaching customers who do not know the model but. Our shoppers can rely on the creation of a technique primarily based on their wants and on reaching numerous customers. All this due to our database which has over 1 million customers subscribed to the e-newsletter service, 150 thousand app customers and 100 thousand subscribers to the push notification service.

Any new performance or thought you want to share with the advertisers? Is there the rest you want our advertisers to know?

We are a dependable accomplice who shouldn’t be afraid of recent challenges. Our mission is to seek out the perfect answer for every buyer.

What makes us a versatile accomplice for a lot of wants is that we provide:

Solutions that join on-line and offline departments – Drive to Store;

In addition to different communication channels, we additionally use social media – Influencer Marketing;

Unique Discount Codes – that are necessary for monitoring conversions in the absolute best method.

How lengthy have you ever labored within the affiliate internet marketing house and How lengthy have you ever had a relationship with Tradedoubler?

Discoup has been working within the affiliation sector since 2013 and it’s exactly on this yr that our collaboration with Tradedoubler – basic help for our development – was born.

Where do you suppose is the Affiliate house heading to within the subsequent yr and what are the primary market disruptions?

The world of affiliate internet marketing is actually rising and consistently evolving. Just as we did with the creation of the App and the Drive to Store undertaking, we try day-to-day to grasp and anticipate market traits.

We firmly imagine that there are not any actual issues however reasonably alternatives to make our enterprise more and more clear and constructed on the wants of customers. The complexity within the coming years will likely be to find useful options for this objective.

What makes you an thrilling firm?

Discoup is made up of a younger and dynamic workforce (our common age is 30 years), which has a decade of expertise within the sector. This permits us to have a superb data of the market and a big viewers of loyal and ready-to-buy customers. In addition to this, we differ from our opponents as a result of we provide progressive tailored options and we’re all the time obtainable for a constructive dialogue.

What is one enjoyable reality about you?

There are two traits specifically that make the setting at Discoup glowing: the primary is that our workforce is made up of 75% girls; the second is that in a market extremely centralised in Milan, our headquarter is positioned in Vicenza, an attractive metropolis in Veneto identified for its elegant buildings designed by Andrea Palladio. Our younger and lean construction permits us to be near Italian e-commerce, understanding their wants and providing options appropriate for everybody.

Any thrilling plans arising within the subsequent 12 months?

Anyone who already is aware of us will agree that we at Discoup can not stand nonetheless!

In addition to the primary Discoup.com web site, we handle 4 different white labels. All of them, with out exception, are giving us nice satisfaction and this leads us to need to develop much more.

Furthermore, given the good success of the launch of our App, we plan to achieve 500,000 customers in downloads within the subsequent twelve months.

The information in Discoup doesn’t finish right here: in the course of the yr we’ll inform you about different initiatives to which we’re dedicating lots of power and time.

Are you wanting on the affiliate market overseas?

Growth and growth into new markets, notably overseas ones, is a really particular aim at Discoup. In this regard, our English and American websites are consistently evolving and updating.

To obtain this aim, we’re completely satisfied to announce that we’ll quickly be opening in Spain.

Disclaimer
TradeDoubler AB printed this content material on 01 June 2021 and is solely liable for the data contained therein. Distributed by Public, unedited and unaltered, on 01 June 2021 07:15:01 UTC.

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