Companies Align On Creating The Premier Creator Led Content And Distribution Powerhouse Across TV, OTT, Digital + Apps.QYOU Media Inc, one of many quickest rising media manufacturers out of the United States and Canada, is happy to announce that it has entered right into a definitive share buy settlement to acquire leading Influencer Marketing firm Chtrbox (Chatterbox Technologies Private Limited) in India. This acquisition demonstrates the corporate’s continued focus and progress in one of many world’s most dynamic rising markets, and within the thrilling creator economic system and content material area. Chtrbox will proceed to run as an independently positioned model, whereas benefiting from QYOU Media’s complementary companies together with The Q, India’s quickest rising TV channel, and their award successful Influencer Marketing Group within the USA. Pranay Swarup, Founder & CEO, and Julie Kriegshaber, COO, will proceed of their management roles with Chtrbox. Chtrbox, based in 2016 out of Mumbai and Delhi, is a frontrunner in data-driven influencer advertising, and has been powering India’s high manufacturers to inform nice tales at scale. Chtrbox gives its purchasers end-to-end influencer content material options, together with a large various pool of over 300,000 influencers, from celebrities, social media stars, Gen-Z creators to micro and nano influencers. Their work could be discovered at www.chtrbox.com. QYOU Media has been constructed since inception with ‘influencers’ at its core, with choices that depend on the artistic voices of influencers and propels them even past social. QYOU’s India TV Channel, The Q, which is primarily creator led, data almost 100 million viewer impressions weekly and provides advertisers holistic avenues to achieve an India that’s younger of their spirits and selections. The acquisition will result in a considerable enlargement of QYOU’s influencer advertising enterprise in India and in addition ship fast and accretive capabilities to QYOU’s India broadcast operations, by acceleration of the corporate’s content material, promoting and e-commerce initiatives. Pursuant to the definitive share buy settlement, QYOU Media will initially buy a majority stake in Chtrbox, with a 3 yr earn out. Curt Marvis, CEO and co-founder of QYOU Media Inc., commented, “This is an extremely thrilling day for our firm. In our first dialog with the founders of Chtrbox, it was instantly obvious that we shared frequent objectives about the place and the way a brand new media firm must function. They have constructed an incredible firm in India that’s destined for continued progress and the collective synergies between our companies couldn’t be higher aligned. Our channel in India, The Q, with its huge latest rankings progress reveals the facility of the best creator led content material. When we mix this with Chtrbox’s digital acumen and unparalleled information of the world of influencer advertising, it’s really a match made in heaven. As an added bonus is the power to combine numerous points of the Chtrbox enterprise and our gifted US Influencer Marketing groups and leverage the very best of all of those capabilities.” Pranay Swarup, CEO and founding father of Chtrbox, added, “We immediately clicked with QYOU’s management over our shared imaginative and prescient that creators are, and can proceed to be, the way forward for content material, advertising, and commerce. With QYOU, we achieve entry to huge distribution reaching thousands and thousands of households, whereas we proceed to energy superior creator-led content material throughout digital platforms and apps. Our largest stakeholders are influencers and types and so they now have the chance to positively affect thousands and thousands extra.” Krishna Menon, chief working officer, The Q India, added, “At The Q India, partnering with among the finest creators and expertise has been a key ingredient to our success. Well aligned with our imaginative and prescient, Chtrbox will even assist strengthen our presence within the quickly rising digital streaming house. Together, we’re completely positioned to consolidate and advance influencer advertising, content material growth, distribution and engagement to the subsequent stage in India. We welcome Chtrbox to The Q household.”
