SARASOTA, Fla., Jun 02, 2021 /PRNewswire/ — Today, Revcontent introduced it had bought a majority stake within the enterprise to a bunch of institutional traders led by Star Mountain Capital and Capital Dynamics.
With the native promoting market valued at greater than $40B, native is seen as an alternative choice to cookie-dependent media shopping for, driving price efficiencies for advertisers and high-performance yield for publishers. With privateness laws and cookie deprecation driving advertisers to spend money on native codecs, resembling content material suggestion, programmatic yield has develop into much more vital to writer success.
Revcontent’s promoting community is made up of 90 percent-plus first-party demand, providing secure, constant price per thousand impressions (CPMs) for publishers with out seasonal volatility. By partnering with Star Mountain Capital and Capital Dynamics, Revcontent will be capable of supply aggressive income for publishers and elevated scale for advertisers.
Richard Marques, CEO of Revcontent, stated, “Revcontent has been bootstrapped since our inception, forcing us to chop our tooth in another way than many expertise companies. With a sure degree of pragmatism constructed into our DNA, this has drastically serviced us and, finally, our companions in an amazing means. We’ve achieved an unbelievable quantity when it comes to product evolution and income development, and we proceed to discover new methods to search out differentiation via viable and sustainable income choices to our companions. The writing is on the wall with respect to cookies, privateness, and person experiences.”
For Revcontent companions, sources can be additional invested into expertise growth, attain growth, focusing on capabilities, and distinctive product suite choices. In its subsequent section of development, Revcontent goals to evolve the native {industry} right into a extra premium surroundings for manufacturers and publishers, providing extra model security instruments with out diluting writer yield. Revcontent additionally seems to be to extend attain and presence in worldwide markets and develop consumer-facing merchandise with person utility.
Marques added, “We’re able to cleared the path in differentiating native to make it a extra interesting product to premium manufacturers and entrepreneurs, creating a really elegant promoting resolution. The timing is ideal for Revcontent and our companions, and I could not be extra excited to search out companions like Star Mountain and Capital Dynamics to help us in taking the subsequent step in our journey as a platform.”
Star Mountain Capital is a number one asset administration agency, managing roughly $2 billion in belongings throughout quite a lot of industries. With a well-positioned funding portfolio of decrease middle-market advert tech firms, the funding group is skilled in serving to decrease middle-market firms develop.
Bruce Eatroff, Managing Director at Star Mountain Capital, stated, “We are extraordinarily excited to companion with Richard Marques and the administration group at Revcontent to assist them speed up development by including new merchandise, capabilities, and further, gifted employees. We imagine Revcontent has a singular place inside the native promoting market and will profit from advertisers’ growing deal with contextual promoting, given a lot of the modifications occurring to limit shopper privateness. Revcontent is ideally positioned to ship modern options to each publishers and advertisers on this surroundings.”
Andrew Bernstein, Head of Private Equity at Capital Dynamics, commented, “As a fast-growing enterprise that’s poised to learn from the acceleration of every thing digital, Revcontent suits squarely into the standards we search for in new investments. Driven by an modern enterprise mannequin and respect for private privateness, the Company is well-positioned to thrive within the evolving promoting {industry}. We are excited to companion with Richard, Star Mountain, and the gifted Revcontent group to take the enterprise to the subsequent degree.”
Founded in 2013, Revcontent entered a extremely aggressive market dominated by two key gamers, rapidly establishing an organization commonplace of 20% to 30% increased income for publishers versus rivals. By 2017, Revcontent was ranked #215 on Inc. 500 Fastest-Growing Private Companies in America and named a Best Place to Work in Advertising by AdAge, boasting unique, multi-year partnerships with among the world’s main publishers. In 2018, Revcontent was named MarTech’s Best Overall Ad Tech Solution, and in 2020, Revcontent exceeded $500M-plus in income paid out to publishers.
Debt financing for the transaction was supplied by Star Mountain Capital and BHI. The vendor within the transaction was suggested by RBC Capital Markets.
About Revcontent
Revcontent is a number one content material advertising and marketing and native promoting platform that leverages light-weight, customizable expertise to empower the online’s main publishers and entrepreneurs to succeed in and exceed their income, engagement, and development targets. Revcontent has been featured in industry-leading publications resembling TechCrunch, Forbes, Digiday, and AdExchanger, and Revcontent’s CEO is Richard Marques. Learn extra at revcontent.com.
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About Star Mountain
As of June, with roughly $2 billion in belongings below administration, Star Mountain takes a data-driven method to investing into the U.S. decrease middle-market via two complementary funding methods: (i) direct investing and (ii) secondaries (buying LP pursuits and direct belongings). Star Mountain believes these complementary methods present scalable and diversified entry for its institutional and high-net-worth traders to established small and medium-sized companies that typically have no less than $15 million in annual revenues.
Since 2010, Star Mountain has remodeled 100 direct investments in U.S. small and medium-sized companies and over 20 secondaries/fund investments inside its Collaborative Ecosystem ® as of June, solely centered on the U.S. decrease middle-market. With almost 50 full-time folks supported by over 35 further senior advisors and working companions throughout six workplaces nationwide, Star Mountain believes its focus and dedication have been productive for job creation and financial growth. Star Mountain is devoted to this huge market of underserved companies purpose-built to deal with the challenges and alternatives of those firms. As a part of its dedication, Star Mountain has trademarked Investing within the Growth Engine of America ®.
As a part of its ESG program (Environmental, Social and Governance), Star Mountain’s Charitable Foundation, a not-for-profit 501(c)3 focuses on bettering lives via financial growth, together with job creation, well being & wellness and most cancers analysis. Notable missions embody serving to match veterans and girls with high-quality, small and medium-sized enterprise profession alternatives throughout the nation, together with inside Star Mountain’s portfolio.
Note: This has been ready solely for informational functions. This doesn’t represent a proposal to purchase, or a solicitation of a proposal to promote pursuits in any fund, individually managed account or different product managed by SMFM. This doesn’t represent authorized, tax, accounting or funding recommendation; potential traders ought to seek the advice of their respective advisors relating to such issues. Information on this webpage is as of the date famous except in any other case indicated.
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About Capital Dynamics
Capital Dynamics is an impartial world asset administration agency specializing in non-public belongings, together with non-public fairness (primaries, secondaries co-investments), non-public credit score, and clear vitality infrastructure. Created in 1988, the Firm has intensive data and expertise creating options tailor-made to satisfy the exacting wants of a various and world consumer base of institutional and non-public wealth traders. As of Q1 2021, Capital Dynamics oversees greater than USD 15 billion in belongings below administration and advisement1, and employs roughly 160 professionals globally throughout 13 workplaces in Europe, the Middle East, North America, and Asia. Capital Dynamics is a acknowledged {industry} chief in accountable investing, receiving the very best marks from the UNPRI for its Strategy & Corporate Governance, and funding methods. For extra data, please go to: www.capdyn.com
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Contact Information
Katherine McDermott[email protected]
1. As of March 31, 2021. Assets Under Management are calculated primarily based on the overall commitments as of the ultimate cut-off date for all funds at present managed by Capital Dynamics, together with quantities which were distributed. Assets Under Advisement embody belongings for which Capital Dynamics supplies companies resembling reporting, monitoring and danger administration.
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