A Q&A with Itumeleng Lekomamyane

With the current unemployment charges rising to 32.6% in South Africa, one can see why residents of Mzansi are diverting to the entrepreneur career. This basically permits them to empower themselves early on, in addition to sharpen their expertise in an financial local weather that’s at the moment experiencing huge upheaval.
However, regardless of many SMEs failing to launch in South Africa, there are some which might be empowering themselves with their very own secret weapon used to realize success: social media.To dive additional into the subject, media replace’s Nakedi Phala took a while to speak to Itumeleng Lekomamyane, who’s within the sandwich enterprise. What makes him so distinctive? Well, his firm was really found via social media! That’s proper, via digital advertising and marketing, this man managed so as to add fireplace to his sandwich-dealing organisation. Now for individuals who work in Johannesburg’s central enterprise district, you might need come throughout Lekomamyane‘s irresistible sandwiches and snacks. If you haven’t, then right here’s the brief model of the story: Lekomamyane “grew his sandwich enterprise in Johannesburg to a R20,000 a month enterprise in six months.” What a feat! His enterprise’s identify? Sandwich Nton Nton, which loosely interprets to Sandwich What-What in English. Before we lose ourselves within the yumminess of the sandwiches, let’s dive into how social media has been an entire game-changer for this small enterprise proper within the coronary heart of Mzansi. How has social media aided your small companies, particularly throughout lockdown? Social media has been the best device because the starting of my enterprise enterprise. Using these platforms to share what my choices are have helped enhance curiosity in my merchandise.The curiosity proven on these digital platforms was a lot wanted. It’s via these platforms that manufacturers can develop and create a spot for youth employment. Does social media contribute to a lift in enterprise gross sales? How? Social media has the potential to largely contribute to gross sales. Due to folks accessing these platforms country-wide, customers can discover these choices from anyplace on this planet after which journey to purchase these merchandise. And, it additionally opens up wider alternatives, reminiscent of when companies [are needing to] purchase meals, for instance, [for] small company occasions, reminiscent of birthdays.  Since digital platforms provide free options, which means you don’t should spend cash on promotional and paid adverts and different options. Essentially, one can take social media as a lead supply and the conversion to gross sales is fully as much as how nice your gross sales pitch is!  What social media options do you depend on so as to add worth to what you are promoting? It all relies on the kind of content material you need to share and content material that can entice audiences to your service providing. Images and brief movies exhibiting audiences what you’re providing — and a little bit of motivational phrases — goes a great distance. But it’s not restricted to that; social media may be considered a device for potential enterprise alternatives or to recruit others to affix the corporate, which saves time in head-hunting staff. It appears social media advantages one when used cleverly. It’s simply there so that you can use it to your profit so as to add worth to your companies or merchandise! What recommendation are you able to give to small companies that aren’t utilizing social media? Clip IISocial media is a perfect platform for small companies to construct engagement with their customers. Do you agree?? Let us know within the feedback part beneath. 
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If you wish to develop in your model by shifting to Black Twitter, achieve this with warning. Ensure you’re ready with these Six do’s and don’ts for South African manufacturers on Black Twitter. Social media Twitter Instagram Facebook Jozi companies Mzansi companies Kasi manufacturers Social media advertising and marketing social media branding