Over the current years, the expansion of social media has made it clear that these fashionable communication platforms must be a part of any firm’s major advertising and marketing channels.
For many individuals, social media is used each day for leisure, socialization, and even information consumption. It’s in all places – and that’s a superb factor for companies looking for to develop.
With over 53% of the world’s inhabitants on social media, it’s important that your small business has an efficient social media technique that helps you attain your meant viewers.
To make it easier to get on observe and plan your strategy for the remainder of the 12 months, we’ve compiled a listing of important social media statistics so you understand the place to focus your advertising and marketing efforts and get the best ROI.
Top 100 Social Media Marketing Statistics
General Social Media Statistics
1. Social media platforms gained 490 million customers in 2020. (Hootsuite)
2. The nations that added probably the most social media customers in 2020 had been: China (+110 million), India (+78 million), the Philippines (+16 million), and Mexico (+11 million). (Hootsuite)
3. 98.8% of customers entry social media through a cell system. (Hootsuite)
4. Young adults proceed to be the era with the best use of social media and in addition the broadest entry to smartphones. (Oberlo)
5. 44.8% of worldwide web customers used social media to seek for model info in 2020. (Hootsuite)
6. Facebook stays probably the most broadly used social media platform. (Pew Research Center)
Social Media Customer Behavior Statistics
7. The newest social media statistics in 2021 present that a median of two hours and 25 minutes are spent per day per particular person on social media. (Data Reportal)
8. 54% of social browsers use social media to analysis merchandise. (WorldWebIndex)
9. 54% of Gen Z and 49% of Millenials say social media is their most popular channel for advert affect. (Pitney Bowes)
10. Answering a criticism on social media can improve buyer advocacy by 25%. (Convince & Convert)
11. 79% of customers anticipate manufacturers to reply inside a day of reaching out over social media, however common model response charges throughout all industries are decrease than 25%. (Sprout Social)
12. 79% of individuals say that user-generated content material on social media considerably impacts their buying selections. (Stackla)
Facebook Statistics
13. Facebook had 1.84 billion each day lively customers in December 2020. (PR Newswire)
14. Facebook utilization amongst teenagers is dropping regularly. While 71% of teenagers claimed to make use of the platform in 2015, the quantity has now dropped to 67%. (WorldWebIndex)
15. Only 8.9% of Facebook’s viewers is within the US. (Hootsuite)
16. 98.3% of Facebook customers entry the platform on cell units. (Statista)
17. 48.5% of B2B decision-makers use Facebook for analysis. (Hootsuite)
18. Videos drive probably the most advert clicks on Facebook. (DataField)
19. The common engagement fee for Facebook posts is 0.18%. (Hootsuite)
20. Facebook Live viewership elevated by 50% this spring. (Facebook)
21. 36% of individuals get information from Facebook. (Digital News Report)
22. Facebook Stories have 500 million each day viewers. (TechCrunch)
23. 18.3% of U.S. adults made a purchase order by Facebook within the final 12 months. (Hootsuite)
24. The finest time to put up on Facebook is Wednesday at 11 AM and 1-2 PM. Sundays present the least quantity of visitors. (Sprout Social)
Related: 27 Best Facebook Marketing Tools to Level Up Your Campaigns
Instagram Statistics
25. It is estimated that Instagram added 26.9 million customers between 2016 and 2020 — virtually double the incremental customers anticipated for Twitter, and excess of another social platform tracked. (eMarketer)
26. 67% of Gen Z and 57% of Millennials use the platform, compared to solely 38% of Gen X. (WorldWebIndex)
27. 36.2% of B2B decision-makers use Instagram to find and analysis new merchandise. (Hootsuite)
28. 98% of entrepreneurs say Instagram is probably the most influential platform for influencer advertising and marketing, which is 44% increased than Facebook. (Sprout Social)
29. In late 2019, Instagram Stories had 500 million month-to-month lively customers. (Statista)
30. 90% of individuals on Instagram observe a enterprise. (Instagram)
31. Average engagement fee for an Instagram put up is 0.85% (however that goes as much as 1.05% for carousel posts). (Hootsuite)
32. 83% of individuals use Instagram to find new services and products and 87% mentioned they took particular motion, like making a purchase order, after seeing product info. (Facebook for Business)
33. Mobile-shot Stories adverts outperform studio-shot adverts a whopping 63% of the time. (Instagram)
34. Stories Ads that draw consideration to the CTA button drive extra outcomes 89% of the time. (Instagram)
35. The finest instances to put up on Instagram are Wednesday at 11 AM, and Friday between 10-11 AM. Sunday is the worst day for engagement. (Sprout Social)
Twitter Statistics
36. Twitter had greater than 330 million month-to-month lively customers in Q1 of 2019. (Twitter)
37. Twitter person statistics present its customers are influential and prosperous. (Neil Schaffer)
38. Socially accountable adverts on twitter carry out 12% higher than normal adverts. ((*100*))
39. 93% of Twitter group members are open to manufacturers getting concerned in dialog, equivalent to offering assist and help. (Twitter)
40. 47% of American Twitter customers want culturally related manufacturers. (Business of Apps)
41. 85% of American small companies discover Twitter indispensable for customer support. Link clicks account for 92% of all person interplay with tweets. (HubSpot)
42. Average Twitter Ads ROI is 40% increased than different channels. (Twitter)
43. The finest instances to put up on Twitter are Wednesday and Friday at 9 AM, and Saturday has the least engagement. (Sprout Social)
LinkedIn Statistics
44. LinkedIn has greater than 722 million lively customers in 200 nations and areas worldwide. (LinkedIn)
45. Among the 700+ million LinkedIn members, Europe has over 206 million customers. (Influencer Marketing Hub)
46. As of 2019, the platform had 90 million senior-level influencers. (LinkedIn)
47. LinkedIn is the highest paid and natural social channel for B2B companies. (Content Marketing Institute)
48. 55% of decision-makers use LinkedIn content material to decide on corporations and organizations to work with. (LinkedIn)
49. 82% of B2B markers report discovering the best success on LinkedIn. (LinkedIn Marketing Solutions)
50. LinkedIn SlideShare has over 80 million lively customers. (Influencer Marketing Hub)
51. For 94% of B2B entrepreneurs, LinkedIn is the primary channel they use after they wish to distribute content material to numerous social media websites. (LinkedIn Marketing Solutions)
52. Using LinkedIn’s Sales Navigator results in a +7% increased win fee when closing offers. (LinkedIn)
53. LinkedIn will get probably the most social media visitors from Facebook at 35.45%. Other social websites direct visitors to LinkedIn at 21.83% (YouTube), 15.90% (SlideShare), and 12.36% (Twitter). (RelatedWeb)
54. The finest instances to put up on LinkedIn are 8-10 AM and 12 PM on Wednesdays, and 9 AM and 1-2 PM on Thursdays. Sunday is the worst day for engagement. (Sprout Social)
YouTube Statistics
55. YouTube is the second-largest search engine globally. (Alexa)
56. 85% of U.S. teenagers had been lively on YouTube in 2019. (Statista)
57. YouTube accounts for greater than 25% of complete worldwide cell visitors. (Sandvine)
58. 18-to-34-year-olds use YouTube to view video content material on TV, 7.9% extra typically than primary cable, and 14.5% extra typically than premium cable. (Variety)
59. Video consumption is without doubt one of the hottest methods to eat content material, with 85% of U.S. web customers accessing on-line video by YouTube a minimum of as soon as per week. (Semrush)
60. 37% of viewers ages 30 to 49 use YouTube as a information supply. (Semrush)
61. Fashion and beauty-related content material equivalent to make-up and skincare tutorials, clothes hauls, and product suggestions are the most well-liked content material on YouTube. (Semrush)
62. In 2019, 29% of entrepreneurs discovered that pre-roll skippable YouTube video adverts had been thought of the simplest promoting type on Youtube. (Semrush)
63. Display adverts are the simplest YouTube advert advertising and marketing technique for 10% of entrepreneurs. (Semrush)
Related: 15 Best Marketing YouTube Channels (That Are Worth Subscribing To)
TikTookay Statistics
64. In 2019, U.S. TikTookay customers spent extra time on the app than another social media website, with a median session length of 10.85 minutes. (Statista)
65. By February 2019, TikTookay hit 1 billion downloads, beating Instagram and Facebook in app shops. (Business Insider)
66. As of January 2021, TikTookay has 689 million world lively customers. (Data Reportal)
67. 41% of worldwide TikTookay customers are between the ages of 16 and 24. (WorldWebIndex)
68. 90 p.c of all TikTookay customers entry the app each day. (Oberlo)
69. TikTookay’s common engagement fee is excessive in any respect follower ranges. (Influencer Marketing Hub)
70. TikTookay is now providing advert credit for brand new manufacturers promoting on the platform. There is a $300 advert credit score and a $2000 advert credit score. (TikTookay)
Snapchat Statistics
71. 498 million folks use Snapchat; 265 million use it day by day. (Snapchat)
72. Snapchat reaches 75% of Millennials and Gen Z. (Snapchat)
73. 64% of corporations are on Snapchat. (Adweek)
74. Snapchat customers are 60% extra more likely to make impulse purchases. (Snapchat)
75. 46% of Snapchat customers message manufacturers after making a purchase order. (Snapchat)
76. 200 million customers test Snap Maps each day. (TechCrunch)
77. 20% of Snapchat customers take a look at Discover each day. (Snapchat)
78. Snapchat’s common income per person is $3.44. (Snapchat)
79. Snapchat adverts can probably attain 498.2 million folks. (We Are Social)
Related: 10 Best Snapchat Accounts to Follow for Marketing Inspiration
Reddit Statistics
80. In 2020, Reddit had 52 million each day lively customers, up by 44% in comparison with current years. (Reddit)
81. Reddit receives greater than 50 billion+ month-to-month display screen views. (Reddit)
82. Gen Z makes up 26% of Reddit Users. (Reddit)
83. 44% of Reddit’s month-to-month lively customers entry the location through cell app or cell browser. (Search Engine Journal)
84. Reddit is predominantly male. 15% of male web customers between 18 to 29 say they use Reddit. (Pew Research Center)
85. Of all expertise lovers on-line, 40% are lively on Reddit, whereas 38% of all Redditors are obsessed with expertise (Reddit)
86. The guests to Health and Fitness communities spend 15 instances extra time on subreddits. (Reddit)
87. 82% of Gen-Z folks say they belief Reddit on the subject of studying extra about merchandise. (Reddit)
88. The hottest titles have greater than 20 and fewer than 120 characters. (Foundation)
89. External hyperlinks are probably the most appreciated sort of content material. (Foundation)
90. Mondays and weekends are one of the best instances to put up on Reddit. (X-cart)
Related: 25 Best Marketing Subreddits (That You Should Join Today)
Pinterest Statistics
91. Pinterest now has 459 million month-to-month lively customers. (Pinterest)
92. The variety of Gen Z customers grew by 40% between 2019 and 2020. (Pinterest)
93. Women aged 25-34 signify 30.4% of Pinterest’s advert viewers. (Hootsuite)
94. 82% of individuals use Pinterest on cell. (Pinterest)
95. 95% of the highest searches on Pinterest are unbranded. (Pinterest)
96. Pinners are 70% extra more likely to interact with product tags in scenes. (Pinterest)
97. Pins with “new” in overlay textual content result in 9x increased aided consciousness. (Pinterest)
98. Collection adverts drive a 6-18% improve in complete basket dimension. (Hootsuite)
99. 55% of individuals use Pinterest to buy and purchase. (Social Pilot)
100. 87% of individuals on Pinterest have purchased a product due to Pinterest, whereas 93% use Pinterest to plan a future buy. (Social Pilot)
Conclusion
These social media advertising and marketing statistics can present you the state of the digital area in the present day, the place it could be going, and how one can guarantee your small business is constantly assembly clients the place they wish to be met.
Use these statistics to your benefit to know what you should do to successfully use social media for your small business in the present day.
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